B2B NewsPet industry news3 Strategies to Revive Dormant B2B Online Communities

3 Strategies to Revive Dormant B2B Online Communities


- Advertisment -spot_img

By Brittany Lieu, Marketing Consultant at Heinz Marketing

If you haven’t heard, we’re officially in a new era of “we.” As online communities continue to thrive in a post-2020 world,  B2B marketers have leaned into the power of community-led growth to cultivate trust and credibility.

In fact, according to a research study by GWI and Reddit, 66% of respondents value belonging to online B2B communities because it allows them to connect with others of relevant interests. 

As you begin to build or reinvigorate your online community, here are 3 strategies to inspire member engagement and drive meaningful conversations.

1 – Flaunt your “PhD”

Unlike content marketing, online communities not only educate but create an open channel of communication between like-minded individuals. The best ways to garner interest and inspire engagement starts with creating a space for conversation or people’s natural “Ph.D.” aka “Passion to have Discussion”.

Consistently pose relevant questions alongside current events or editorial content to spark conversation and encourage members to share their unique stories. The value of a community is not in the size of its member base, but in the quality of connections it creates.

Here are some tactics to prompt connection: 

  • Ask Me Anything Sessions: Find internal community experts and identify topics of interest with community data (ex. Common search terms, tags, or top discussion topics).
  • Tip Tuesday/Thursdays: Engage incoming members by offering helpful tech-related how-to tips to ensure they get the most out of their community experience. 
  • Seed Content: Help foster more organic member-to-member engagement by posting on behalf of members that may be hesitant to do so themselves. 
  • Member Spotlight: Find your community’s top contributors and celebrate them! This allows other members to learn about each other and helps you spot community champions.

2 – Spotlight Superusers

A superuser is what you would consider a community golden child. They are members of your community who are invested in the mission, consistently active, and helpful to others. As you begin to identify your community champions and ambassadors, celebrate them! Recognize and reward those users to make them feel valued and appreciated within the community.

3 – Limit the Shameless Plugs

The last thing your members want is to be sold to. Create guidelines and engagement rules around excessive self-promotion. As members begin to see your or your brand’s value, they’ll come to you for a sales pitch. This allows you to preserve the trust and credibility amongst members without creating a sales floor out of your community.  

Consistency is Key!

The key is always consistency. As you put these best practices into action, remember that developing and sticking to a planned engagement strategy will establish a foundation for your purpose-built community to organically bloom and mature on its own. 

Source link


Please enter your comment!
Please enter your name here

Latest news

「贵州日报·教育」聚势赋能 提质扩容——贵州财经大..

2023年11月21日贵州日报16版(点击图片,阅读全文)全省高等教育高质量发展大会对当前和今后一个时期全省高等教育工作作出部署,描绘了新时代贵州高等教育发展的新蓝图,干货满满、令人鼓舞、催人奋进。风 Source link


来源:新华社新华社台北11月6日电(记者刘斐石龙洪)台湾“历史教育新三自运动协会”6日在台北举行记者会,批评民进党当局为达成不可能实现的“去中国化”政治目的,进行不负责任的“去古文化”教育,牺牲学子们 Source link


8月13至16日,受中交疏浚邀约,来自云南怒江崇仁完小的19名师生代表来到上海,参加为期四天的“中交助梦?看世界”暑期访沪交流活动。崇仁完小坐落于海拔2000多米的横断山区。该校师生总共327人,学校 Source link

Bronchitis in Dogs: Signs, Causes, & Treatment (Vet Answer)

The information is current and up-to-date in accordance with the latest veterinarian research. Learn more » In dogs,...
- Advertisement -spot_imgspot_img

Symptoms, Diagnosis and Treatment – Dogster

Astra, the 6-year-old Cocker Spaniel exhibited several vague clinical signs like not eating every few days and occasional...

Ark Naturals Voluntarily Recalls Brushless Toothpaste Value Packs

Ark Naturals voluntarily recalls three of their “Brushless Toothpaste Value Pack” products after learning that one of their...

Must read

Lady Gaga and Cardi B Meet at the Grammys

What was expected of her was the same thing...

Jennifer Aniston’s Ex Justin Theroux Wishes Her Happy Birthday on Instagram

What was expected of her was the same thing...
- Advertisement -spot_imgspot_img

You might also likeRELATED
Recommended to you