B2B NewsPet industry newsWhy Aren't Your Leads Converting?

Why Aren’t Your Leads Converting?

-

- Advertisment -spot_img


Hint: It’s Not Because You Forgot the Magic Pixie Dust  

Bad quality leads are one of the biggest challenges facing marketers when it comes to full-cycle lead generation. If your marketing qualified leads (MQLs) aren’t converting to revenue opportunities, it rarely has to do with the effort or strategy you put in place during a given marketing campaign. There are a lot of variables that go into MQLs becoming inactive or out-of-market.  

One thing’s for sure: there’s no magic pixie dust you can sprinkle over your leads list to break that 2.35% conversion rate barrier. In order to reach that milestone, you really need to look at the origin points of the leads you’re generating, as well as the exit points.  

The Origin of MQLs  

Lead generation and demand generation are two marketing strategies essential to inbound sales. The goal of both is to generate awareness, activity, and opportunity around products and solutions—and they both start with a lead. An MQL to be exact.  

When examining your MQLs and their value in the marketing funnel, it’s important to look at why they became an MQL to begin with. Putting your lead scoring aside, a prospect converts to a lead when you are able to address their need. At the MQL stage, which usually sits at the top of the funnel, those leads are not incredibly active in engaging with your content yet. You’ll need to warm them up somehow.  

Keeping the MQL engaged from the top to the middle of the funnel is where a lot of marketers stumble. It’s only natural to want to convert your prospect to a sales qualified lead (SQL) as fast as possible. Pushing them, however, will more than likely drive them away from your brand altogether. That’s why it’s imperative to keep a demand generation mindset while nurturing your leads. You need to keep your prospects as educated and excited about your content as possible.

The Anatomy of a Lead 

It’s also instructive to look at what comprises a lead altogether. Generally speaking, most MQLs have these things in common with each other:  

  • A pain point or challenge that has sparked further research. 
  • A topic or subject they’re looking for more info about.  
  • Industry, or workplace-based fatigue.  
  • A decision-making process they must follow.  
  • Someone they report to that keeps them accountable.  

Your marketing nurtures and follow-up cadences should address some or even all of these. In reality, lead conversion is less about selling products or solutions and more about empathetic conversations that connect with the prospect. The old sales adage rings true, “People don’t care what you’re selling until they care ABOUT what you’re selling.”  

Poor Outbound Activity Equals Leads Not Converting 

If you’re still experiencing a lead conversion issue, it might have something to do with your outbound activity—the most powerful tool you have in your arsenal. It can also be the most dangerous and detrimental to your ROI. Why? Well, just think about how many emails you get a day…and compare that to how many you open. Strategic outreach paired with targeted outbound marketing is the remedy to this challenge, and it requires personalization.  

Personalized outreach in both sales and marketing is a hot issue right now and for all the right reasons. If you don’t know a lot about your prospects, then you shouldn’t be reaching out to them. The good news is, it’s actually not that hard to learn about your leads. According to Salesforce, 98% of marketers say personalization advances customer relationships. And personalization starts with understanding your leads. 

How to Overcome Poor Lead Conversion

If there’s any kind of magic pixie dust at play here, it’s a principle common to all of these tactics: quality. You want to generate quality leads and use quality outreach to convert the leads through the funnel. The best way to ensure the leads you’re generating are of the right quality is to rely on data-scrubbing and enrichment to ensure your leads are opted in and engaged with your content. 

Data enrichment is actually becoming more accessible now as intent data continues to inform predictive analytics. This enables demand gen marketers to fill their database with buyers who are active rather than stagnant and uninterested. If you’re looking at the full cycle of lead conversion and addressing the challenges it presents to marketing ROI, intent data and AI-powered analytics would be a great place to start.  

You can actually learn more about intent data, the power of behavioral and predictive analytics, and how opted-in leads overcomes the “leads not converting” problem here.



Source link

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest news

“研学热”:一场“旅游+教育”的神奇化学反应

东南网8月26日报道(本网记者郑琦/文)日前,福建省文化和旅游厅评选出福建中青国际旅行社有限公司、福建智行研学教育科技有限公司等23家“优秀研学旅游服务机构”。省文旅厅将通过发挥优秀机构的典型示范效应 Source link

18个项目260亿!绍兴城市推介会走进港澳

“由衷期待双方以此次推介会为契机,持续深化经济、科技、教育、文化、体育等各领域沟通交流,努力打造更多标志性合作成果。”12日-14日,2024“港澳·绍兴周”在香港启幕,绍兴市委书记温暖率市代表团赴香 Source link

这种“教育”竟能做出撩动人心的美食?

30岁裸辞去蓝带学厨艺,毕业后仅仅用了2年的时间就一举成为百万粉丝的美食博主。这一次我们邀请到了美食博主徐人宇Vincent,以及蓝带国际大中华区董事总经理、澳大利亚蓝带学员商凌燕女士、蓝带巴黎学员侯 Source link

撒网预热进行时,小轮车推广进校园

伴随着奥运会资格系列赛·上海的临近,城市体育节撒网预热期的推广活动日益火热。4月以来,不同主题的运动项目进入商圈、学校,让更多人体验到这些城市运动项目的乐趣。近日,“极限宝贝bmx初体验骑进校园”系列活动亮相上海市黄浦区 Source link
- Advertisement -spot_imgspot_img

撒网预热进行时,小轮车推广进校园

伴随着奥运会资格系列赛·上海的临近,城市体育节撒网预热期的推广活动日益火热。4月以来,不同主题的运动项目进入商圈、学校,让更多人体验到这些城市运动项目的乐趣。4月30日上午,“极限宝贝bmx初体验骑进校园”系列活动亮相上 Source link

话说杨浦丨“赛艇女孩”,你在哪里?

上海海洋大学的历史可上溯至1912年成立的江苏省立水产学校。2006年,位于杨浦区军工路的上海海洋大学前身——上海水产大学,积极响应上海市教委号召,成功组织了“阳光体育大联赛”。宣传、动员过程中,学校 Source link

Must read

Lady Gaga and Cardi B Meet at the Grammys

What was expected of her was the same thing...

Jennifer Aniston’s Ex Justin Theroux Wishes Her Happy Birthday on Instagram

What was expected of her was the same thing...
- Advertisement -spot_imgspot_img

You might also likeRELATED
Recommended to you