B2B NewsPet industry newsThe Secrets Top PR Professionals Use to Get Media...

The Secrets Top PR Professionals Use to Get Media Coverage

-

- Advertisment -spot_img


Listen to the podcast:

Or catch us on Apple Podcasts, Spotify, or YouTube.

Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Episode Summary

The amount of time and energy it takes to get your brand featured in a top-tier media outlet is not for the faint of heart. It’s all about building meaningful relationships with the right people.

In this episode of Radically Transparent, Lauren Gumport, Vice President of Communications and Brand at Faye reveals some of her top secrets for getting top-tier media coverage.

She calls out how media professionals are busy people and why it’s up to marketers to make their job easier. One of the ways Lauren suggests marketers can build an outstanding relationship is by creating custom pitches for each journalist. Taking pitching to the next level requires you to connect with the person, not just a stranger who happens to be a journalist.
Remember, you’re pitching to a person, not a publication.

Throughout the episode, Lauren confirms that if you want top-tier coverage, you have to ditch the “spray and pray” method when connecting with journalists. Instead, define fifty to one-hundred reporters who matter to your space and build these relationships over time.

In addition, Lauren even dives into the type of content that matters, why social media managers should live in-house, and how she is measuring media relations’ impact on the brand.

Hot Topics of this Episode Include:

  • Why social media should live in-house
  • How to get top-tier coverage for a brand nobody has heard of
  • Building measurement plans to measure public relations effectively

Meet Lauren

Lauren Gumport is the Vice President of Communications & Brand at travel insurance disruptor, Faye.

Passionate about the mix of travel and tech and how the combination of the two transforms experiences, Lauren has 10+ years of experience in launching high-growth startups to global audiences.

With a data-driven approach to storytelling, Lauren has reached international markets and driven startup growth exponentially.

Prior to Faye, Lauren worked as Director of Global Communications at top Y combinator-backed Guesty where she took the brand’s travel tech solution global, earning a bigger presence in key markets in order to boost the company’s bottom line and shape the vacation-rental space’s narrative as we know it today.

An award-winning media relations executive who advises startups on PR in her free time, Lauren can oftentimes be found working as a digital nomad defining and shaping the next trends in travel. Lauren’s commentary has been published in outlets including BuzzFeed, USA Today, The Wall Street Journal, and Forbes.

Watch the recording:

Subscribe to the Radically Transparent Podcast:

Keep binging Radically Transparent!



Source link

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest news

撒网预热进行时,小轮车推广进校园

伴随着奥运会资格系列赛·上海的临近,城市体育节撒网预热期的推广活动日益火热。4月以来,不同主题的运动项目进入商圈、学校,让更多人体验到这些城市运动项目的乐趣。近日,“极限宝贝bmx初体验骑进校园”系列活动亮相上海市黄浦区 Source link

撒网预热进行时,小轮车推广进校园

伴随着奥运会资格系列赛·上海的临近,城市体育节撒网预热期的推广活动日益火热。4月以来,不同主题的运动项目进入商圈、学校,让更多人体验到这些城市运动项目的乐趣。4月30日上午,“极限宝贝bmx初体验骑进校园”系列活动亮相上 Source link

话说杨浦丨“赛艇女孩”,你在哪里?

上海海洋大学的历史可上溯至1912年成立的江苏省立水产学校。2006年,位于杨浦区军工路的上海海洋大学前身——上海水产大学,积极响应上海市教委号召,成功组织了“阳光体育大联赛”。宣传、动员过程中,学校 Source link

「贵州日报·教育」聚势赋能 提质扩容——贵州财经大..

2023年11月21日贵州日报16版(点击图片,阅读全文)全省高等教育高质量发展大会对当前和今后一个时期全省高等教育工作作出部署,描绘了新时代贵州高等教育发展的新蓝图,干货满满、令人鼓舞、催人奋进。风 Source link
- Advertisement -spot_imgspot_img

台湾教育界人士批评民进党当局“去古文化”乱象

来源:新华社新华社台北11月6日电(记者刘斐石龙洪)台湾“历史教育新三自运动协会”6日在台北举行记者会,批评民进党当局为达成不可能实现的“去中国化”政治目的,进行不负责任的“去古文化”教育,牺牲学子们 Source link

走出大山看世界!云南怒江崇仁完小师生团完成沪上游学..

8月13至16日,受中交疏浚邀约,来自云南怒江崇仁完小的19名师生代表来到上海,参加为期四天的“中交助梦?看世界”暑期访沪交流活动。崇仁完小坐落于海拔2000多米的横断山区。该校师生总共327人,学校 Source link

Must read

Jennifer Aniston’s Ex Justin Theroux Wishes Her Happy Birthday on Instagram

What was expected of her was the same thing...

Offset Shares a Video of Cardi B Giving Birth to Baby Kulture

What was expected of her was the same thing...
- Advertisement -spot_imgspot_img

You might also likeRELATED
Recommended to you