B2B NewsPet industry newsIAB Tech Lab launches first clean room standards

IAB Tech Lab launches first clean room standards


- Advertisment -spot_img

IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of DCR Guidance & Recommended Practices, and also Open Private Join & Activation (OPJA) specifications. The standards will remain open for public comment for 60 days, until April 17, 2023.

As part of their Building for Privacy Series, the organization also released a primer for clean rooms that outlines the industry with definitions and concepts, and includes a roadmap of future clean room proposals and initiatives.

Why we care. Over the last two years, data clean rooms have emerged in digital advertising as a way for publishers, advertisers and their tech partners to share data for matching ads with individuals in a privacy-compliant manner The establishment of clean room partnerships by independent adtech companies, as well as the roll out of clean-rooms-as-a-service by AWS, has created a diverse field of offerings difficult to navigate without clear definitions and standards.

Dig deeper: Why we care about data clean rooms

Guidance and efficient interoperability. “There is already a multitude of clean room vendors available, each with their own unique data-sharing mechanisms that their clients must work with,” said Shailley Singh, Executive Vice President, Product & Chief Operating Officer, IAB Tech Lab, in a release. “IAB Tech Lab is collaborating with the industry to create technical standards guidance and more efficient interoperability, which will make it easier for advertisers to leverage emerging and exciting DCR technology.”

“As this segment of the ecosystem matures, vendors can adopt IAB Tech Lab’s growing library of clean room standards to enable interoperable data collaboration use cases,” said Bosko Milekic, Chief Product Officer and co-founder for clean room technology company Optable, in a statement. “The goal is to enable secure, purpose-limited and privacy-protected data collaboration no matter who uses which technology provider and to do so while minimizing data movement.”

DCR Guidance and Recommended Practices. This document outlines baseline expectations for DCRs. It establishes the standards for privacy and security of data used in the clean room technology, so that data owners can be certain that data is safe and secure.

The new specifications offer guidance across various DCR use cases in digital advertising.

Open Private Join and Activation (OPJA). OPJA specifications help define interoperable clean room interactions, and were developed within IAB Tech Lab’s Rearc Addressable Working Group. The goal is to provide a framework for different parties to enhance audience activation in advertising without transferring personally identifiable information (PII) from one partner to the other.

This library of purpose-build specifications aims at providing the rules of the road between different vendors. Establishing and defining these interactions and use cases will make it easier for data owners to collaborate, making data clean rooms truly interoperable as the DCR marketplace matures.

Get MarTech! Daily. Free. In your inbox.

Source link


Please enter your comment!
Please enter your name here

Latest news


伴随着奥运会资格系列赛·上海的临近,城市体育节撒网预热期的推广活动日益火热。4月以来,不同主题的运动项目进入商圈、学校,让更多人体验到这些城市运动项目的乐趣。近日,“极限宝贝bmx初体验骑进校园”系列活动亮相上海市黄浦区 Source link


伴随着奥运会资格系列赛·上海的临近,城市体育节撒网预热期的推广活动日益火热。4月以来,不同主题的运动项目进入商圈、学校,让更多人体验到这些城市运动项目的乐趣。4月30日上午,“极限宝贝bmx初体验骑进校园”系列活动亮相上 Source link


上海海洋大学的历史可上溯至1912年成立的江苏省立水产学校。2006年,位于杨浦区军工路的上海海洋大学前身——上海水产大学,积极响应上海市教委号召,成功组织了“阳光体育大联赛”。宣传、动员过程中,学校 Source link

「贵州日报·教育」聚势赋能 提质扩容——贵州财经大..

2023年11月21日贵州日报16版(点击图片,阅读全文)全省高等教育高质量发展大会对当前和今后一个时期全省高等教育工作作出部署,描绘了新时代贵州高等教育发展的新蓝图,干货满满、令人鼓舞、催人奋进。风 Source link
- Advertisement -spot_imgspot_img


来源:新华社新华社台北11月6日电(记者刘斐石龙洪)台湾“历史教育新三自运动协会”6日在台北举行记者会,批评民进党当局为达成不可能实现的“去中国化”政治目的,进行不负责任的“去古文化”教育,牺牲学子们 Source link


8月13至16日,受中交疏浚邀约,来自云南怒江崇仁完小的19名师生代表来到上海,参加为期四天的“中交助梦?看世界”暑期访沪交流活动。崇仁完小坐落于海拔2000多米的横断山区。该校师生总共327人,学校 Source link

Must read

Lady Gaga and Cardi B Meet at the Grammys

What was expected of her was the same thing...

Jennifer Aniston’s Ex Justin Theroux Wishes Her Happy Birthday on Instagram

What was expected of her was the same thing...
- Advertisement -spot_imgspot_img

You might also likeRELATED
Recommended to you