Nine out of ten web pages receive no traffic.
The reason is that they appear too low in Google’s search rankings.
Improve your search engine visibility to generate targeted leads and organic fuel growth. After all, the top five search results receive 67 percent of all clicks.
If you’re not in the top five, you compete for the remaining 33% of potential leads with every other Google search result.
That’s where (SEO )search engine optimization comes in.
Optimizing your pages for search engines increases your chances of landing that coveted top spot, which means more traffic, leads, and sales. Not sure where to begin?
Read on for 11 SEO tips for lead generation to boost your organic growth and how to use SEO for lead generation
What exactly is SEO?
SEO (Search Engine Optimization) in its basic form entails changing various aspects of your website to improve rankings and visibility on search engines such as Google and Bing.
When someone searches for something related to your business, properly optimized websites can help you appear on search engine results pages.
This can include, among other things, increasing website speed and performance, creating relevant content with keywords, and exploring engaging content to keep visitors on the page.
The ultimate goal of SEO is to boost your website’s ranking, attract the right (qualified) people through search engines, and keep them engaged with your content.
What is lead generation?
For most business owners, lead generation means getting a steady stream of sales-qualified leads ready to buy. Wouldn’t that be lovely?
Lead generation is a marketing campaign aiming to capture prospects interested in your product or service and convert them into customers.
To persuade the customer to convert, it employs various strategies and assets such as landing pages, paid advertising, calls to action, and downloadable pieces of content (lead magnets).
Lead generation campaigns are critical to the growth and success of any B2B or B2C company, especially in this day and age of fierce online competition.
Now that you have a basic understanding of the two, let’s look at SEO vs. Lead Generation and how they interact.
Why SEO & Lead Generation go Hand-in-Hand
Doing SEO without considering lead gen is like ignoring customers who walk in.
Consider investing time, effort, and money in SEO to improve the performance of your website. You begin to rank for business-related keywords, and traffic begins to pour in. You’ve suddenly gone from 200 to 1000 visitors per month.
Do you ignore that your website receives 1000 new visitors each month?
SEO and lead generation work hand in hand because the more people can interact with your business and website; the more frequently it appears on search engine results pages.
And with 93 percent of online experiences beginning with a search engine, it’s easy to see why SEO has quickly become one of the best ways to attract new customers, increase sales and revenue, and drive business growth.
57% of B2B marketers say SEO generates more leads than any other marketing initiative. With the right SEO strategy, you can transform your website into one of the most effective lead generation tools, working around the clock to generate steady leads.
How Does SEO Work with Lead Generation?
Working actively on organic SEO can significantly improve your lead generation activities by increasing your visibility to a wide range of relevant prospects. Using SEO best practices on your website’s content will help you be found more easily online by search engines because it is constantly updated with new, unique SEO-rich media that appeals to your audience’s tastes.
As a result, SEO for lead generation is inextricably linked because SEO will only increase your online visibility and help you convert more leads.
How important is SEO for Lead Generation?
You set up a website and a few social media accounts, but the traffic isn’t coming. Why aren’t people following your links and visiting your pages?
It would help if you did more than build websites and use platforms to generate leads. It would help if you devised a strategy to increase traffic to your business. And while you can spend a lot of money on PPC ads to increase your visibility and traffic, it won’t provide long-term results unless you have an unlimited budget.
This is why you should use SEO for lead generation. It should be your primary strategy, backed up by social media and paid advertising.
Let’s take a look at how important SEO is for lead generation
- Maintain Long-Term Traffic
- It Increases Your Local Foot Traffic
- Build Your Brand’s trust and Authority
- Target Leads with High Quality and Conversion
- Drive More Traffic from Reputable Websites to Your Site
- Utilize a variety of content types
The Most Effective Way to Use SEO for Lead Generation
Using SEO for lead generation is simple: publish original, insightful content that targets transactional keywords at least twice a week and you will receive a steady stream of new leads. However, it is much more challenging to carry out. To choose those keywords, analyze their search intent, and create high-quality content for each one, you’ll need a team of experts—writers, editors, web developers, an SEO strategist, and a graphic designer.
11 SEO tips for lead generation
Optimize for your readers rather than search engines.
First and foremost, create buyer personas to determine who your content is intended for. Then, by creating high-quality educational content that appeals to your ideal buyers, you will naturally improve your SEO.
This includes concentrating on your personas’ primary concerns and the keywords used in search queries. It’s pointless to optimize solely for search engines; all you’ll get is keyword-riddled nonsense.
Blogging is possibly the most efficient way to increase organic site traffic. It allows you to go deeper than your website and creates an extensive catalog of useful, persona-optimized content centered on your market niche. Poorly written, spammy, or cheap content, on the other hand, can do more harm than good. So could you stay away from it?
Join the blogosphere.
The blogosphere is a win-win situation for everyone. Comment on, read and link to the sites and blogs of others, particularly those in your industry, and they will hopefully read, comment on, and link to yours, attracting more prospects.
Quora is an excellent place to start. Spending time answering questions on Quora and providing accurate, valuable, and tangible insights for the specific area you are an expert in is a great way to get your voice heard.
Make use of long-tail keywords.
Don’t just use the most popular keywords in your industry. Instead, use more specific keywords for your product or service. Over time, Google and other search engines will recognize your website or blog as a destination for that particular subject, boosting your content in search rankings and assisting your ideal customers in finding you. This is how you establish yourself as a thought leader on the subject.
Remember that ranking on Google is about having a sphere of influence over a specific niche topic. For example, this blog post is intended for those looking for specific information on increasing organic traffic. Therefore, we are not focusing on every SEO-related keyword.
Prepare your Meta
The three most important components of a well-optimized web page or blog post are the URLs, Meta title, and description. It is simple but effective. While all on-page SEO factors are important, Meta descriptions and Metadata allow you to tell Google exactly what you’re talking about.
To optimize our pages, we use various tools, including HubSpot’s SEO tools, Yoast SEO plugin for WordPress, and Ahrefs. However, installing a plugin isn’t enough; you must work on each page separately.
Produce consistently high-quality content.
Attempt to write and publish as frequently as possible, but not at the expense of quality! The more quality content you have on your website or blog, such as thought leadership articles and blog posts, the more opportunities for organic traffic you create.
Make use of internal links.
Once you’ve amassed a substantial library of content, You can direct visitors to more relevant content by linking to it in blogs and on your website. This can help your search rankings by keeping visitors on your website for longer.
Encourage inbound links.
Google favors sites with many incoming links, especially those from reputable sources. Request links from friends, clients, family, suppliers, partners, industry experts, and friendly fellow bloggers.
The more incoming links your site has, the higher it will rank because it becomes more authoritative in the eyes of search engines.
However, be wary of SEO snake oil salesmen who try to fool Google with spammy links from low-quality sites. Some links can be detrimental to your SEO.
Make your noise.
You can also link to your content on your blog, Facebook, Twitter, LinkedIn, Stumble Upon, and so on – no spamming, please. When people come in from social media and spend time with your content, Google receives a strong signal that it is relevant, helpful, and engaging.
Make use of social media.
Create a presence on social media sites such as LinkedIn, Twitter, Instagram, and Facebook. These activities contribute to spreading your name and website address on the internet. Concentrate on one or two platforms and nail your strategy. Don’t just repeat yourself four times.
Make it simple for people to share your content by including social share buttons on your website and emails. And, of course, create content that is worth sharing.
To improve results, use data and metrics.
Use Google Analytics to track visitors to your website and blog. Knowing where they are coming from and what keywords they are searching for allows you to fine-tune your content.
Finally, to increase organic site traffic, you must provide your customers with what they desire – quality advice, information, and insight.
As can be seen, SEO is critical to increasing your visibility to potential leads. You’ll have trouble capturing the attention of your target audience if you’re not at the top of Google.
Remember to optimize your visible content and your backend with target keywords. In addition, it would help if you double-checked your technical SEO, such as website speed and link functionality.