B2B NewsPet industry newsMeet Our Leaders: Part 3

Meet Our Leaders: Part 3

-

- Advertisment -spot_img


Over the last 25 years, B2B International has grown from a single office in Manchester, UK, to a global business with more than 100 employees, spread over 13 offices and 3 continents!

As a result of this business growth, so too has our leadership team grown and now counts on 150 years’ collective experience working at B2B International and reflects a diverse set of backgrounds, knowledge, and skillsets.

We therefore wanted to share each of our leadership team’s stories with you, including their experiences working at B2B International and in the market research industry, the personal achievements they’re most proud of, and most importantly, the lessons learned along the way and their advice for aspiring leaders.

 

In part 3 of our ‘Meet Our Leaders’ series, we’ll be sharing the stories of:

To learn more about all our leaders, view the full PDF here.

 

 

Meet Our Leaders - Joe Boag

Joe Boag

Head of APAC Research | Singapore

 

How long have you worked for B2B International?

Over 10 years! During the first two years, I worked in the operations center conducting telephone, depth and focus group interviews before moving into the executive and analysis part of the business. I valued this time as it gave me a great foundation in how to design and execute great market research.

Why market research?

I have always been a curious person and I love playing devil’s advocate. It is rewarding to get to the heart of truth, and design programs to solve the biggest business problems our clients face.

What’s your favorite thing about working for a Merkle company?

Rather than stopping at the final presentation stage, it’s satisfying to see the research go further and be at the heart of large transformational projects.

What’s the best advice you’ve been given?

“Man is disturbed not by things, but by the views he takes of them.” – Epictetus.

Anything and everything that happens to us is neither good or bad, it is just how we view them or react to them. This keeps me centered during periods of stress both professionally and personally.

Which personal achievement are you most proud of?

I climbed and summitted Point Lenana on Mt. Kenya.

What advice would you give to aspiring leaders?

Finding an industry or sector you are interested in is definitely key – you need to be passionate. But more importantly, find a good set of peers that you enjoy working with and who push you to be better. Never underestimate the value of the personal relationships you forge at work as many will go on to be close friends even after moving on.

It’s also important to prepare for the long haul. To crack leadership, it is not just industry expertise that’s important but also company expertise. Spending a longer tenure at a company helps you witness first-hand how the company operates. It is this knowledge that can be used to identify improvements.

 

 

 

Meet Our Leaders - Tom Percival

Tom Percival

Managing Director, B2B International London | London

 

How long have you worked for B2B International?

I started working for B2B International in 2017 as a Research Manager, so I’ve just had my fifth anniversary.

What’s your favorite thing about working for B2B International?

I love working with clients in a wide range of industries. The fact we work in B2B means that there are some weird and wonderful things to learn on every project!

Why market research?

I always feel very satisfied when we work with clients to give them the insights and advice they need to make important strategic decisions.

What’s your favorite thing about working for a Merkle company?

Working with our media and creative colleagues has been a big learning experience for me. It’s been really interesting to understand more about how our research can be used to power our clients’ media and marketing strategies. By working together I feel that we can all add much more value to our clients.

What’s the best advice you’ve been given?

Treat people as you’d like to be treated.

Which personal achievement are you most proud of?

I’d say my biggest achievement was finishing my PhD – it was a very long slog!

 

 

 

Meet Our Leaders - Colette Stevens

Colette Stevens

Head of Research Excellence | Manchester

 

How long have you worked for B2B International?

9 years!

What’s your favorite thing about working for B2B International?

One thing is tricky – what I enjoy the most is the variety and the fact that two days are never the same.

Why market research?

I’m nosey – asking people questions and hearing different perspectives for a living is fascinating.

What’s your favorite thing about working for a Merkle company?

We don’t always find out what decisions are made following a research project or the creative routes that are chosen, working with our creative and media colleagues means we get much more visibility around what happens after our projects come to an end.

What’s the best advice you’ve been given?

You might not be the smartest person in the room, or the most experienced but you can be the most enthusiastic – i.e., focus on what you can control.

Which personal achievement are you most proud of?

Walking 10,000 steps (almost) every day since January 1st 2021 – there’s only a handful of days I’ve not managed to hit my target.

What advice would you give to aspiring leaders?

Make sure you’re always learning (and having fun!).

 

 

 

Meet Our Leaders - Bernd Büchner

Bernd Büchner

Head of B2B International Germany | Frankfurt

 

How long have you worked for B2B International?

I joined in September 2022, so my journey has only just started.

What’s your favorite thing about working for B2B International?

Two things made me join B2B International – the people I met during the process of joining, and our USP of being a market research agency 100% focused on B2B.

Why market research?

Because it combines working with people and data and analytics; both of which I love.

What’s your favorite thing about working for a Merkle company?

Having access to a much broader and wider network that provides huge opportunities to bring in our insights expertise.

What’s the best advice you’ve been given?

Never complain, never explain – but it can be tough advice to follow!

What advice would you give to aspiring leaders?

Learn from other leaders, but always remember that there are many different ways to be a leader, not just one.

 

 

 

Further Reading

Meet the Rest of our Leaders

 

 

If you have any questions or want to discuss your research requirements with any of our leaders, the contact details for each office can be found here or by clicking below .



Source link

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest news

话说杨浦丨“赛艇女孩”,你在哪里?

上海海洋大学的历史可上溯至1912年成立的江苏省立水产学校。2006年,位于杨浦区军工路的上海海洋大学前身——上海水产大学,积极响应上海市教委号召,成功组织了“阳光体育大联赛”。宣传、动员过程中,学校 Source link

「贵州日报·教育」聚势赋能 提质扩容——贵州财经大..

2023年11月21日贵州日报16版(点击图片,阅读全文)全省高等教育高质量发展大会对当前和今后一个时期全省高等教育工作作出部署,描绘了新时代贵州高等教育发展的新蓝图,干货满满、令人鼓舞、催人奋进。风 Source link

台湾教育界人士批评民进党当局“去古文化”乱象

来源:新华社新华社台北11月6日电(记者刘斐石龙洪)台湾“历史教育新三自运动协会”6日在台北举行记者会,批评民进党当局为达成不可能实现的“去中国化”政治目的,进行不负责任的“去古文化”教育,牺牲学子们 Source link

走出大山看世界!云南怒江崇仁完小师生团完成沪上游学..

8月13至16日,受中交疏浚邀约,来自云南怒江崇仁完小的19名师生代表来到上海,参加为期四天的“中交助梦?看世界”暑期访沪交流活动。崇仁完小坐落于海拔2000多米的横断山区。该校师生总共327人,学校 Source link
- Advertisement -spot_imgspot_img

Bronchitis in Dogs: Signs, Causes, & Treatment (Vet Answer)

The information is current and up-to-date in accordance with the latest veterinarian research. Learn more » In dogs,...

Symptoms, Diagnosis and Treatment – Dogster

Astra, the 6-year-old Cocker Spaniel exhibited several vague clinical signs like not eating every few days and occasional...

Must read

Offset Shares a Video of Cardi B Giving Birth to Baby Kulture

What was expected of her was the same thing...

Lady Gaga and Cardi B Meet at the Grammys

What was expected of her was the same thing...
- Advertisement -spot_imgspot_img

You might also likeRELATED
Recommended to you