B2B NewsPet industry newsCost-Effective Marketing Leadership for Emerging Middle Market Companies

Cost-Effective Marketing Leadership for Emerging Middle Market Companies

-

- Advertisment -spot_img


In case you didn’t know this about my career…

  • I started and have run a successful marketing agency for 30 years
  • I served as a Fractional CMO to rapidly growing B2B clients
  • I led marketing teams as a strategic advisor to craft and creative operations

And if there’s one thing I’ve realized from working in each of these roles (both full-time, part-time, and outsourced), it’s this – half-in marketing help produces half-hearted results.

I had a company executive once tell me they were “experts at random acts of marketing.” …and they thought it was a barrier to the 8-figure growth they were trying to achieve through raw sales heavy lifting. It was not a model that would scale.

Whether you’re a rapidly growing manufacturing or B2B company or an established but plateaued player in your industry, effective marketing is crucial for driving revenue growth and scale. But what if you don’t have the resources to hire a full-time Chief Marketing Officer (CMO)? That’s where a fractional CMO can and should be considered.

A fractional CMO brings a wealth of marketing expertise to a company without the high cost of hiring a full-time CMO. This means companies can access the same level of strategic guidance and leadership without long-term financial commitment. In my 30 years of running a successful marketing agency, serving as a fractional CMO, and leading marketing teams as a strategic advisor, I’ve seen the power of a collaborative approach to marketing.

Here are some of the key benefits of a fractional CMO engagement:

  • Expertise without the cost: A fractional CMO brings a wealth of marketing expertise to a company without the high cost of hiring a full-time CMO. This means companies can access the same level of strategic guidance and leadership without long-term financial commitment.
  • Objectivity and fresh perspective: A fractional CMO brings an objective, fresh perspective to a company’s marketing strategy. They can identify areas for improvement that may have been overlooked by internal teams and provide a strategic roadmap for achieving revenue growth.
  • Flexibility and scalability: Fractional CMO engagements are highly flexible and scalable. As a company’s marketing needs change, a fractional CMO can adjust their level of involvement accordingly. This means companies can access the expertise they need, when they need it, without over-committing resources.
  • Accountability and results: A fractional CMO is accountable for delivering results. They are typically hired to help a company achieve specific marketing goals, whether it’s increasing website traffic, generating leads, or improving brand awareness. This means they are highly motivated to deliver measurable results that contribute to revenue growth.
  • Collaborative approach: A fractional CMO works closely with internal teams to ensure everyone is aligned and working towards the same objectives. This collaborative approach helps to build trust and create a more cohesive marketing team.

This is NOT one more random act of marketing. If it is…do not proceed. Let me ask you this. Do you think this role should sit in your quarterly executive sessions? Planning for the annual efforts? Sit on the executive team weekly? If so…good fit. It’s a great test.

If this is the way you’re thinking the expertise of a seasoned marketing professional, a fractional CMO engagement may be the right choice for your business. Expertise without the cost, objectivity and fresh perspective, flexibility and scalability, accountability and results, and a collaborative approach, a fractional CMO can help you achieve your marketing goals and drive revenue growth. And as someone who has seen the power of this type of engagement firsthand, I can tell you that half-in marketing help is simply not enough to achieve the results you need.





Source link

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest news

“研学热”:一场“旅游+教育”的神奇化学反应

东南网8月26日报道(本网记者郑琦/文)日前,福建省文化和旅游厅评选出福建中青国际旅行社有限公司、福建智行研学教育科技有限公司等23家“优秀研学旅游服务机构”。省文旅厅将通过发挥优秀机构的典型示范效应 Source link

18个项目260亿!绍兴城市推介会走进港澳

“由衷期待双方以此次推介会为契机,持续深化经济、科技、教育、文化、体育等各领域沟通交流,努力打造更多标志性合作成果。”12日-14日,2024“港澳·绍兴周”在香港启幕,绍兴市委书记温暖率市代表团赴香 Source link

这种“教育”竟能做出撩动人心的美食?

30岁裸辞去蓝带学厨艺,毕业后仅仅用了2年的时间就一举成为百万粉丝的美食博主。这一次我们邀请到了美食博主徐人宇Vincent,以及蓝带国际大中华区董事总经理、澳大利亚蓝带学员商凌燕女士、蓝带巴黎学员侯 Source link

撒网预热进行时,小轮车推广进校园

伴随着奥运会资格系列赛·上海的临近,城市体育节撒网预热期的推广活动日益火热。4月以来,不同主题的运动项目进入商圈、学校,让更多人体验到这些城市运动项目的乐趣。近日,“极限宝贝bmx初体验骑进校园”系列活动亮相上海市黄浦区 Source link
- Advertisement -spot_imgspot_img

撒网预热进行时,小轮车推广进校园

伴随着奥运会资格系列赛·上海的临近,城市体育节撒网预热期的推广活动日益火热。4月以来,不同主题的运动项目进入商圈、学校,让更多人体验到这些城市运动项目的乐趣。4月30日上午,“极限宝贝bmx初体验骑进校园”系列活动亮相上 Source link

话说杨浦丨“赛艇女孩”,你在哪里?

上海海洋大学的历史可上溯至1912年成立的江苏省立水产学校。2006年,位于杨浦区军工路的上海海洋大学前身——上海水产大学,积极响应上海市教委号召,成功组织了“阳光体育大联赛”。宣传、动员过程中,学校 Source link

Must read

Lady Gaga and Cardi B Meet at the Grammys

What was expected of her was the same thing...

Jennifer Aniston’s Ex Justin Theroux Wishes Her Happy Birthday on Instagram

What was expected of her was the same thing...
- Advertisement -spot_imgspot_img

You might also likeRELATED
Recommended to you