Social media has become a vital channel for businesses to connect with their customers and promote their brand. As the social media landscape continues to evolve, so do the challenges faced by social media managers in terms of content creation and management. The need for powerful and efficient tools to manage and create content has never been greater. That’s why we’re thrilled to introduce Oktopost’s four new AI-assisted tools that streamline social media and advocacy content creation, helping social media managers save precious work time and creating content that resonates better with different audiences.
Let’s dive into each of the four new tools and see how they can help you streamline your social media and advocacy content creation.
- Post Wizard: AI-powered text editing for social media posts
Writing, editing, and tailoring social media posts to multiple networks is time-consuming, and writers often get stuck in the creative process. With the Post Wizard, social media managers can automatically edit selected texts by transforming them however they choose. They can lengthen, shorten, simplify, and rephrase whatever they have been writing, as well as adjust the tone. The Post Wizard is available in the Post Console when creating social media posts, in the Inbox when writing comment replies, and in the Story Message Editor when crafting advocacy messages. This feature enables social media managers to easily modify and get new ideas for messages that will resonate with different audiences.
Real-life example: A social media manager for a B2B company found that their LinkedIn posts were not generating enough engagement, despite efforts to promote the company’s content on the platform. Using the Post Wizard, the manager was able to experiment with different post lengths, tones, and wording, resulting in a significant increase in engagement and clicks.
- Message Mixer: AI-powered message rephrasing for advocates
Asking your employees to promote your company’s content on social media is an excellent and proven way to reach more prospects and increase visibility. However, repetitive content posted by advocates harms the authenticity of the message and is sometimes “punished” by social networks, making advocacy efforts less effective. The Message Mixer allows advocates to instantly rephrase any message on the Advocacy Board with advanced AI to explore alternative versions, so the content posted by them will be more unique and have their own style. This feature empowers advocates to create content that resonates better with their followers and avoids repetitive, canned messages.
Real-life example: A B2B company was running an advocacy campaign to promote a new product launch. Advocates were provided with a pre-written message to share on social media, but it was not generating enough engagement. By using the Message Mixer, advocates were able to rephrase the message in their own style, resulting in a significant increase in engagement and clicks.
- Content Spark: AI-powered content generation for social media posts
Social media managers often struggle to come up with new ideas for posts and spend a lot of time researching and brainstorming content. Content Spark allows social media managers to auto-generate messages with AI. They can instantly get multiple draft ideas for posts (including relevant hashtags) customized for different social networks just by pasting the URL of the page they want to link to. This feature saves precious work time and provides managers with more options for content creation.
Real-life example: A social media manager for a B2B company was tasked with promoting a white paper on multiple social media platforms. Using Content Spark, the manager was able to quickly generate a variety of messages with different angles and hashtags, resulting in increased engagement and clicks.
- Story Slinger: AI-powered message generation for advocacy stories
Another powerful feature of Oktopost’s AI-assisted tools is Story Slinger. This feature gives admins the ability to automatically generate messages from the input of the Story Title and Description, so they can quickly fill out the content that advocates will see in a Story.
This feature is particularly useful for businesses that want to create engaging and dynamic Stories on Instagram or Facebook, but don’t have the time or resources to craft content from scratch. With Story Slinger, admins can quickly create compelling Stories that capture the attention of their audience, while also ensuring that the messaging is consistent and on-brand.
For example, imagine a company that is launching a new product and wants to create a series of Stories to build buzz and excitement around the launch. Using Story Slinger, they can quickly input the key details of the product, and have a series of Stories generated automatically that showcase the product’s key features and benefits. This saves time and resources, while also ensuring that the messaging is consistent and on-brand.
In summary, Oktopost’s new AI-assisted tools for content creation are a game-changer for social media managers and advocates. These tools help businesses to streamline their content creation process, while also improving the quality and authenticity of their messaging.
From auto-generating messages with AI to customizing posts and tailoring them to multiple networks, these new features provide social media managers with powerful tools that help them work more efficiently and effectively. Meanwhile, advocates are empowered to create more unique and personalized content that resonates better with their audience.
By using these tools, businesses can boost their social media productivity, save time and resources, and ultimately create more engaging and effective social media content. We’re excited to see how businesses will use these new features, and we can’t wait to hear feedback on how they’re helping to improve the social media game for businesses of all sizes.
