B2B NewsPet industry newsARHT rolls out retail hologram experiences

ARHT rolls out retail hologram experiences

-

- Advertisment -spot_img


Hologram technology company ARHT is introducing a new touchscreen model, ARHT CAPSULE, to enhance in-store shopping experiences. The screens display life-sized presenters and products, either live or on a video loop.

The first CAPSULE screens will be rolling out this summer at high-end luxury stores and at several hundred locations of a large retail chain.

Why we care. Marketers are finding new ways to use screens in-store to help shoppers find what they want and alert them to discounts. They are also using hybrid events (a mix of in-store and virtual participation in a single event) to increase the wow factor for shoppers who choose to shop in-person instead of online.

The new CAPSULE technology is aimed at wider B2C adoption in this vein. Since 2014, ARHT has been supporting holographic presentations at live events and for internal use in mostly B2B use cases.

Shopping with holograms. Touchscreens in-store allow shoppers to select videos about specific products. The recorded demonstrations show a lifesize presenter with the product. Customers can also use the touchscreen to zoom in on the featured products.

ARHT CAPSULE Instore Product Demo 800x450
CAPSULE in-store product demonstration. Image: ARHT.

“CAPSULE is the newest addition for the retail sector,” said Gorana Seeley, ARHT’s vice president, global retail. “Retailers have had a tough time bringing shoppers back into stores [after pandemic lockdowns].This technology bridges the online-offline gap for those customers. It gives them a reason to come back into stores. A hologram can’t be experienced on a phone or laptop.”

Connecting to digital experience. Marketers can connect the hologram in-store display to the customer’s digital experience. For instance, they can display a QR code on CAPSULE that takes the shopper to a promotion or an app.

“We can link to anything a customer would like,” said Seeley. “A QR code could take the customer to a coupon if they purchase a product that day. If not in-store, they can buy online.”

By connecting the in-store hologram experience to the digital experience, marketers can measure the ROI impact of the display.

The CAPSULE comes in one standard size. Marketers can fit the technology into their budgets by choosing either to purchase or lease the units, and by how many units they use.

Live demos. The CAPSULE also produces live holograms, just like previous ARHT technology.

Dig deeper: How event marketers can use hologram technology for live and hybrid experiences

This means that stores can host celebrity appearances and other live demonstrations via hologram. The hologram is produced in a “capture” studio in one location and then can be transmitted to multiple locations elsewhere.

This technology makes it possible for live product demonstrations for luxury products at the customer’s request. A high-end retailer could have CAPSULE units in multiple locations, and host live product demonstrations that are captured from a single location.

The technology can also be used by manufacturers to show hologram product demonstrations to retail buyers.


Get MarTech! Daily. Free. In your inbox.




Source link

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest news

18个项目260亿!绍兴城市推介会走进港澳

“由衷期待双方以此次推介会为契机,持续深化经济、科技、教育、文化、体育等各领域沟通交流,努力打造更多标志性合作成果。”12日-14日,2024“港澳·绍兴周”在香港启幕,绍兴市委书记温暖率市代表团赴香 Source link

这种“教育”竟能做出撩动人心的美食?

30岁裸辞去蓝带学厨艺,毕业后仅仅用了2年的时间就一举成为百万粉丝的美食博主。这一次我们邀请到了美食博主徐人宇Vincent,以及蓝带国际大中华区董事总经理、澳大利亚蓝带学员商凌燕女士、蓝带巴黎学员侯 Source link

撒网预热进行时,小轮车推广进校园

伴随着奥运会资格系列赛·上海的临近,城市体育节撒网预热期的推广活动日益火热。4月以来,不同主题的运动项目进入商圈、学校,让更多人体验到这些城市运动项目的乐趣。近日,“极限宝贝bmx初体验骑进校园”系列活动亮相上海市黄浦区 Source link

撒网预热进行时,小轮车推广进校园

伴随着奥运会资格系列赛·上海的临近,城市体育节撒网预热期的推广活动日益火热。4月以来,不同主题的运动项目进入商圈、学校,让更多人体验到这些城市运动项目的乐趣。4月30日上午,“极限宝贝bmx初体验骑进校园”系列活动亮相上 Source link
- Advertisement -spot_imgspot_img

话说杨浦丨“赛艇女孩”,你在哪里?

上海海洋大学的历史可上溯至1912年成立的江苏省立水产学校。2006年,位于杨浦区军工路的上海海洋大学前身——上海水产大学,积极响应上海市教委号召,成功组织了“阳光体育大联赛”。宣传、动员过程中,学校 Source link

「贵州日报·教育」聚势赋能 提质扩容——贵州财经大..

2023年11月21日贵州日报16版(点击图片,阅读全文)全省高等教育高质量发展大会对当前和今后一个时期全省高等教育工作作出部署,描绘了新时代贵州高等教育发展的新蓝图,干货满满、令人鼓舞、催人奋进。风 Source link

Must read

Jennifer Aniston’s Ex Justin Theroux Wishes Her Happy Birthday on Instagram

What was expected of her was the same thing...

Offset Shares a Video of Cardi B Giving Birth to Baby Kulture

What was expected of her was the same thing...
- Advertisement -spot_imgspot_img

You might also likeRELATED
Recommended to you