B2B NewsPet industry newsTransUnion expands TruAudience marketing solutions

TransUnion expands TruAudience marketing solutions


- Advertisment -spot_img

Today, TransUnion announced the expansion of their TruAudience line of marketing solutions. These solutions now combine the consumer data, identity resolution, audience building and targeting capabilities of TransUnion and Neustar, which TransUnion acquired in 2021.

TruAudience offers a suite of privacy-first identity resolution, data enrichment, audience targeting and advanced analytics solutions. Neustar is a global information services and identity resolution provider.

The product line has also added closed-loop marketing measurement and attribution, as well as credit-informed marketing solutions.

The expanded TruAudience line is available for marketers, media companies and tech providers.

Why we care. TransUnion claims that customers have reported a 40% reduction in duplicate CRM records and a 30% increase in conversions from higher-performing audiences. In a more tightly regulated digital media environment, data is scarce, and the ability to find audiences across channels becomes even more valuable for marketers. Through a series of acquisitions in recent years, TransUnion has managed to bring together a vast store of data and activate it for advertisers and media partners.

Data and identity. The combined TransUnion and Neustar ecosystems span 200 data sources that include digital and offline signals. They include over 16 billion phone signals, offline consumer data that covers 125 million households and 10 billion real-time digital interactions.

The data is validated by TransUnion’s identity graph, previously the OneID graph from Neustar. This graph has grown to add hundreds of new demographic attributes, as well as behavioral, psychographic and purchased-based data.

“TruAudience enables iHeart to deliver advanced identity and analytics solutions to make our audio campaigns more addressable, effective and measurable for our advertising partners,” said Brian Kaminsky, iHeartMedia Chief Data Officer in a release.

Dig deeper: How data will change marketing this year

Cross-channel reach. The expanded TruAudience also combines TransUnion’s direct media and tech partnerships in television and streaming with Neustar’s integrations across walled gardens and digital media, including social and retail media platforms.

“We know the future of personalized marketing starts with a detailed understanding of individual and household identity and we are confident that TruAudience delivers that intelligence,” said Matt Spiegel, executive vice president and head of the media and entertainment business at TransUnion, in a release.

Source link


Please enter your comment!
Please enter your name here

Latest news

Bronchitis in Dogs: Signs, Causes, & Treatment (Vet Answer)

The information is current and up-to-date in accordance with the latest veterinarian research. Learn more » In dogs,...

Symptoms, Diagnosis and Treatment – Dogster

Astra, the 6-year-old Cocker Spaniel exhibited several vague clinical signs like not eating every few days and occasional...

Ark Naturals Voluntarily Recalls Brushless Toothpaste Value Packs

Ark Naturals voluntarily recalls three of their “Brushless Toothpaste Value Pack” products after learning that one of their...

Why Aren’t Your Leads Converting?

Hint: It’s Not Because You Forgot...
- Advertisement -spot_imgspot_img

Will AI Kill Your Website?

Will AI Kill Your Website? This website uses cookies to improve your experience. We'll assume you're ok with this,...

Can Marketing Content Trigger a B2B Buying Process?

Most B2B marketers recognize that their toughest competitor isn't usually a company offering an alternative product or service,...

Must read

Jennifer Aniston’s Ex Justin Theroux Wishes Her Happy Birthday on Instagram

What was expected of her was the same thing...

Offset Shares a Video of Cardi B Giving Birth to Baby Kulture

What was expected of her was the same thing...
- Advertisement -spot_imgspot_img

You might also likeRELATED
Recommended to you

Warning: Invalid argument supplied for foreach() in /www/wwwroot/b2b/wp-content/themes/Newspaper-child/footer.php on line 40