B2B NewsPet industry newsScale Your Advocacy Programs with Segmentation Capabilities

Scale Your Advocacy Programs with Segmentation Capabilities

-

- Advertisment -spot_img


Employee advocacy programs have become increasingly popular in recent years. As companies look for new ways to promote their brand and increase their social media engagement, advocacy programs are an attractive and effective solution. However, as the number of advocates grows, managing and scaling these programs can become increasingly difficult, as well as creating content that resonates with everyone.

That’s why we’re so excited to announce Oktopost’s latest update, which enables our customers to get the most out of their advocacy programs by adding custom fields to measure specific segments of advocates.

How Is This Done?

With this new update, program admins can segment advocates by creating their own fields and managing their values (e.g. Department, Title, Region, Country, City, Language, Hobby, etc.). This allows them to limit which segments have access to which topics on the advocacy board, making the content more relevant and engaging for the advocates. They can also group data by custom field values to create advanced reports based on custom segments.

This new feature has a wide range of use cases, including executive branding, social selling, office vs. office competitions, sub-leaderboards for groups of employees, comparing champions in different regions, and seeing how the advocacy program performs in new offices or departments right after their onboarding.

Measuring Advocacy Performance Across Segments

The benefits of this update are clear. Advocacy program admins can now gain valuable insights into how different segments and demographics engage with their advocacy content. Furthermore, This update provides more control to the admins, allowing them to show advocates only the content that is relevant to them and naturally more likely to be shared.

By measuring advocacy performance across different segments, and improving the program over time by understanding how these segments consume content, admins can enhance their social selling, executive branding, and gamification capabilities, just to name a few, boosting engagement and helping advocates discover tailor-made content to engage with.

Just go to your Advocacy Board in Oktopost and use Fields to differentiate between groups of Advocates and deliver customized experiences based on those Fields. We have provided two default Fields – Region (North America, EMEA, etc.) and Department (Marketing, HR, etc.) that you can use as-is, edit, or delete and create your own. Start segmenting your advocates and boost your advocacy program!

 

How do you feel about our newest update? How do you plan to use segmentation to scale your advocacy program?

As always, let us know what you think!



Source link

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest news

撒网预热进行时,小轮车推广进校园

伴随着奥运会资格系列赛·上海的临近,城市体育节撒网预热期的推广活动日益火热。4月以来,不同主题的运动项目进入商圈、学校,让更多人体验到这些城市运动项目的乐趣。近日,“极限宝贝bmx初体验骑进校园”系列活动亮相上海市黄浦区 Source link

撒网预热进行时,小轮车推广进校园

伴随着奥运会资格系列赛·上海的临近,城市体育节撒网预热期的推广活动日益火热。4月以来,不同主题的运动项目进入商圈、学校,让更多人体验到这些城市运动项目的乐趣。4月30日上午,“极限宝贝bmx初体验骑进校园”系列活动亮相上 Source link

话说杨浦丨“赛艇女孩”,你在哪里?

上海海洋大学的历史可上溯至1912年成立的江苏省立水产学校。2006年,位于杨浦区军工路的上海海洋大学前身——上海水产大学,积极响应上海市教委号召,成功组织了“阳光体育大联赛”。宣传、动员过程中,学校 Source link

「贵州日报·教育」聚势赋能 提质扩容——贵州财经大..

2023年11月21日贵州日报16版(点击图片,阅读全文)全省高等教育高质量发展大会对当前和今后一个时期全省高等教育工作作出部署,描绘了新时代贵州高等教育发展的新蓝图,干货满满、令人鼓舞、催人奋进。风 Source link
- Advertisement -spot_imgspot_img

台湾教育界人士批评民进党当局“去古文化”乱象

来源:新华社新华社台北11月6日电(记者刘斐石龙洪)台湾“历史教育新三自运动协会”6日在台北举行记者会,批评民进党当局为达成不可能实现的“去中国化”政治目的,进行不负责任的“去古文化”教育,牺牲学子们 Source link

走出大山看世界!云南怒江崇仁完小师生团完成沪上游学..

8月13至16日,受中交疏浚邀约,来自云南怒江崇仁完小的19名师生代表来到上海,参加为期四天的“中交助梦?看世界”暑期访沪交流活动。崇仁完小坐落于海拔2000多米的横断山区。该校师生总共327人,学校 Source link

Must read

Jennifer Aniston’s Ex Justin Theroux Wishes Her Happy Birthday on Instagram

What was expected of her was the same thing...

Offset Shares a Video of Cardi B Giving Birth to Baby Kulture

What was expected of her was the same thing...
- Advertisement -spot_imgspot_img

You might also likeRELATED
Recommended to you