While we usually focus on influencer marketing, businesses regularly use various forms of online marketing. Email marketing is one of the oldest and most effective types. Even though email is a relatively mature technology, email marketing continues to exist because it works. Many businesses have created email marketing tools to help automate the process over the years.
Email marketing and survey software are in high demand. Why so? The highest ROI is provided by an email marketing service ( Return on Investment). According to statistics, you can expect to earn $32 for every $1 spent on email marketing. One of the most cost-effective marketing strategies!
Aside from that, you’ll have the opportunity to build a relationship with your customers, keep them up to date on the latest product updates, create personalized content, and even reach out to potential customers. In addition, you can create templates for different purposes, such as an NPS email survey, customer service, etc.
Using the right email marketing software and applying it correctly is always a win-win situation for you! However, it is critical to identify, prevent, and address email security issues to gain new customers and communicate with existing ones through email marketing.
It is challenging to create an email drip campaign from scratch. However, there are dozens of Email-marketing tools available to assist you. In this blog, I’ll discuss some fantastic email marketing tools.
Let’s get started!
What Exactly Is Email Marketing Software?
Email marketing software allows users to create, send, and track emails to their mailing list. Using software makes it easier to build well-designed emails and gives you access to key metrics like open rates and click-through rates. In addition, because the email is more personalized to their interests, advanced platforms allow you to automate sends based on user behavior, increasing the likelihood of engagement.
Email marketing is a powerful marketing tool that can be used in almost any industry. For example, if a user leaves an item in their shopping cart, an e-commerce store can send a follow-up email reminding them to complete the purchase. Likewise, a SaaS product can encourage users to demo a product and determine how persistently to follow up based on whether the lead accepts their offer. While email marketing is not a new technique, it has been proven effective in industry reports yearly.
Why do I need Email Marketing Tools?
Email marketing software lets you simultaneously contact large groups of people/potential customers. However, email is traditionally limited and time-consuming because you can only email so many people simultaneously. Moreover, if you’re not careful, your email account could be blocked for “spamming.”
Design is also important for maintaining brand consistency in your email marketing campaign. Design your emails to match your website, shop, and social media accounts. Make use of headers and logos to aid in recognition. Because there is so much competition, you must make your email spectacular.
The key to growing your list is to use sign-up or subscription forms. No coding is required to create these forms on most email marketing systems (whoop!!). Instead, design your form, and a line of code will be generated for you to copy and paste into your social media accounts and website.
While you will still need to develop content, you may delegate the rest to your email marketing software. Schedule your email campaigns months ahead if you like, choose times and dates for them to go out, and then sit back and relax….your job is done.
What to consider when choosing an Email Marketing tool
As we all know, email marketing isn’t about sending out random promotional emails in the hopes of converting them into profitable customers overnight. Instead, it’s all about connecting with individuals personally and delivering your message through customized content.
However, managing your lists and sending emails with an Excel spreadsheet and Outlook is no longer sufficient. Something significantly more efficient is required in the present day.
According to a recent survey, 60% of marketers believe email marketing generates a significant return on investment, and 32% believe it will do so in the future. As a result, selecting the best email marketing software for the task is critical to your success.
These are three things to think about while selecting a platform.
Integration
Your CRM (Customer Relationship Management Software) is your best friend when you operate in digital marketing. However, updating lists and sending emails manually takes time, so choosing an email marketing platform that seamlessly integrates with your CRM will provide you with a hassle-free solution for managing valuable content and customer data, as well as an overview of key metrics (open rates, click-through rates) to see which campaigns are performing the best.
Options for reading and viewing
Every day, 43 percent of people check their emails on their smartphones. In today’s world, fewer and fewer individuals receive their emails from a desktop computer, so picking an email marketing solution with functionality and mobile-friendly layouts is critical. If someone reads an email on their phone that doesn’t display correctly, they’ll immediately bounce; your efforts will be wasted.
Response handling
Whether your company is small, medium, or large, email response management is critical. For example, suppose you work for a small company that sends a monthly newsletter or email series to roughly 1,500 individuals. In that case, you’ll need less sophistication in terms of automation and response processing, and you’ll be able to do some of the jobs manually. However, email marketing software that allows you to send automatic responses or aggregate customer responses into tickets will be helpful if you’re dealing with many emails.
11 Amazing Email Marketing Tools For 2022
MailChimp
The most well-known emailing mailing tool covered here is MailChimp. They keep their product up to date and add new features regularly. As a result, they’ve recently grown into an all-in-one marketing platform.
MailChimp has always been known for its excellent free service. It covers everything a new business needs to get off the ground. It now includes an essential service for a broader range of marketing channels, including email, landing sites, Facebook and Instagram advertisements, social posting, postcards, and pop-up forms, in addition to fewer email marketing tools in the free Plan than before. Retargeting advertising on Google, Facebook, and Instagram is included in the higher-priced levels.
Features
- Marketing automation
- Advanced drag-and-drop builder
- Real-time analytics
- Advanced contact list segmentation
Price
- Essentials: $9.99 to $270 per month
- Premium: $299 to $1,190 per month
- Standard: $14.99 to $540 per month
Mail munch
Mail Munch is a lead generation and email marketing tool that allows you to collect leads and offer a compelling, engaging experience for your users with your brand or business. More than 100,000 businesses use Mailmunch as a lead generation and email marketing platform. Mailmunch lets you control your marketing strategy with a full suite of email marketing tools, which allow you to build conversion-optimized emails with a user-friendly drag-and-drop tool.
Mailmunch’s primary offering is lead capture, but it has expanded to include landing pages and email marketing tools. Mailmunch is primarily used by B2B companies, with approximately 80% of Mailmunch customers being SMBs.
Mailmunch is a one-stop-shop for anyone who owns a website and wants to grow their email list and stay in touch with their audience. Mailmunch provides a comprehensive set of marketing tools essential for anyone running a business on the internet, from blog owners to eCommerce stores of all sizes.
Features
- Drag-and-drop Builder
- A/B Testing
- Email Marketing
- Lead Capture
- Drip Campaigns
- Dashboard
Price
- Starting from $19.99/monthly
- Free Trial: Yes
Funel.io
Funel is the most popular b2b lead generation and email marketing tool. Funel.io is a new AI-powered innovative tool that combines AI and decentralized technology. It is a powerful tool that serves as a link between your company and its customers. Your lead generation activities can be created, managed, and tracked on a powerful Blockchain-based platform.
Funel.io also provide free CRM to its clients, allowing you to receive and store their data. Because you already have most of the necessary information in their CRM, the CRM integration will allow for the quick and seamless import of leads. This will significantly speed up the process for sellers.
In funel.io CRM, you can track and receive end-to-end encrypted fresh leads in real-time in the leads option. Furthermore, you can Search the leads and sort leads as per date. In addition, there will be an option of Download, where you will download the leads. You can also read about How to use funel.io CRM?
Features
- Email marketing
- 3-level verification for identification and qualification
- Real-time data
- Free CRM
Pricing
- Funel.io comes with multiple plans; the premium plans start at £59/mo for (100 leads ). But if you want fast growth, opt for the £259/mo (500 leads monthly), and large businesses, go up to £459/mo for (1000 leads )
- Free Trial: yes
HubSpot Email Marketing
HubSpot Email Marketing is a simple email platform well-known for its smooth integration with HubSpot business automation software. This provides it a competitive advantage in the market, as its integration with technologies like HubSpot CRM improves the user experience significantly.
The software has a drag-and-drop builder that lets you quickly create branded marketing emails. With the help of this technology, sending customized and segmented emails is a breeze.
Features
- Tons of ready-made templates to create marketing emails
- Drag and drop editor
- A/B Testing
- Contact list management
Price
- There is a free plan available, as well as plans for $45 per month for 1000 marketing contacts, $800 per month for 2000 marketing contacts, and $3200 per month for 10,000 marketing contacts.
Mailjet (Recommended)
Mailjet’s influential drag-and-drop builders are ideal for creating marketing emails. Pathwire’s Mailjet email marketing software allows customers to build, send, automate, and track email marketing campaigns. The software allows users to create newsletters, drip sequences, welcome emails, and other marketing emails using an advanced drag-and-drop editor.
It helps marketers develop beautiful marketing campaigns without technical understanding by providing myriad ready-made templates. The software also includes powerful email automation, which can be used to send mass emails on a predetermined day and time without requiring further manual effort.
Features
- A/B Testing and email validation
- Advanced Drag and Drop Editor
- Email automation
- Real-time analytics
- List management
- Advanced segmentation
Price
- A free plan that allows you to send 6000 emails per month and 200 emails per day is offered. The basic PlanPlan, which costs $9.65 per month, provides 30000 emails per month and no daily email limits. For $20.95 per month, you get 30000 emails per month and no daily email limits.
Monday.com
Monday.com is a workflow management software that provides numerous advantages to businesses attempting to manage email marketing campaigns. The platform offers you a single visual workspace in which you can manage, organize, and track the performance of your previously launched email marketing campaigns.
Monday’s templates can help you manage a single email marketing project or visualize your entire portfolio.
The templates are editable, and you will be working in a collaborative environment with your team members. You can assign tasks, chat with your project colleague in real-time, and create automated workflows to ensure your campaigns run smoothly.
Features
- Tons of templates to visualize your email campaigns
- Workflow Automation
- Facilitate team collaboration
- Integrate with almost all digital and email marketing applications.
Price
- Monday.com has four pricing levels, including one free PlanPlan. Its service is free for the first two seats; after that, the Basic PlanPlan costs $8 per month, the Standard PlanPlan costs $10 per month, the Pro plan costs $16 per month, and a Custom enterprise plan is also available.
ActiveCampaign
You receive a fully-featured automation program with ActiveCampaign that simplifies and streamlines the email marketing process. This program is ideal if you want to send one-time email campaigns to anyone on your list or send them in bulk. In addition, you can use the platform to create and send trigger emails, which are sent to a contact based on their activities.
ActiveCampaign also helps you make a positive first impression on your customers by allowing you to send welcome emails in response to website sign-ups automatically. You can also plan your emails ahead of time, which will be sent on a specific day and time.
Features
- Email Auto-responders
- Email Funneling
- Drag-and-Drop Email Builder
- Send Triggered Emails Based on Contact Response.
- Segment Contact to Send Targeted Emails
- Integrate with apps like Shopify, PayPal, Stripe, etc.
Price
- $9 per month for the Lite Plan, $49 per month for the Plus Plan, and $149 per month for the Professional Plan. All of the plans are billed on an annual basis. There is also the option of creating a personalized business plan. You may try ActiveCampaign for 14 days for free.
Keap
Keap is the best CRM and sales and marketing automation software.
The Keap CRM, sales, and marketing automation tool will assist you in automating time-consuming operations like lead capture.
Its automated follow-up tools send text and email follow-ups to potential clients as soon as they complete the form. In addition, it offers current themes for email marketing that are simple to use.
Features
- Keap can start the automation process based on the client’s activities. This will ensure that the appropriate message is delivered to the right client.
- It assists in driving repeat sales by delivering automated emails and newsletters.
- Along with email marketing, Keap offers B2B capabilities and a slew of other services such as invoices, appointments, SMS messages, and the Keap Business Line.
Pricing
- Keap Pro Plan: $149 a month – Advanced marketing and sales automation, landing page builder
- Grow Plan Plan: $79 a month – CRM, email marketing, basic automation
- Infusionsoft PlanPlan: $199 a month – Full set of features. Plus advanced reporting, lead scoring, and company records
Aweber Email Marketing Tools
Aweber is an advanced email automation solution that can handle almost every facet of your email marketing campaign. Aweber does writing and sending emails simply with an easy-to-use drag-and-drop builder and visually attractive pre-made themes.
Using the platform, you may customize your emails with numerous layouts, themes, and colors.
Aweber takes care of everything else once you’ve set it up. Aweber can handle everything from sending messages automatically at a set time to segmenting your contact list to focus your campaign.
Features
- Send targeted emails via a segmented contact list.
- Schedule Emails to be sent automatically
- Organize subscribers by assigning them tags.
- Advanced reporting and analytics.
Price
There is a no-cost plan available starting at $16.15 a month; the premium plan is the most affordable option (billed annually)
Constant Contact
Constant Contact provides a simple email builder as well as a large number of responsive themes to help you produce stunning marketing emails. It stands out due to its dashboard, which allows you to track the progress of any email campaign your company has started. The software also includes a powerful contact management function, allowing you to save effortlessly and import and organize contacts.
Features
- Responsive templates
- Contact management
- Real-time email tracking
- Intuitive email builder
Price
- Free 30-day trial, $20/month for the basic PlanPlan, $45/month for the email plus PlanPlan.
MailerLite
MailerLite serves two functions to launch successful email marketing campaigns. First, it enables you to create beautiful newsletters using a clever drag-and-drop editor. On the other hand, it allows you to automate your emails by establishing workflows to maintain a consistent connection with your subscribers.
MailerLite also enables you to improve the performance of your email campaigns through advanced segmentation, real-time statistics, and A/B testing.
Features
- A/B Testing
- Build and automate marketing emails
- Advanced report generation
- Contact list management
Price
There is a free plan available and plans for $10 for 1000 subscribers, $15 for 2500 subscribers, $30 for 2500-3000 subscribers, and so on.
Conclusion
Email marketing is a low-cost and time-efficient way for businesses to increase their customer base and revenue. According to recent reports, an effective email marketing campaign can earn a higher ROI than any other marketing strategy.
However, it is essential to note that your marketing campaign’s success will entirely depend on the email marketing software you select. So, to launch a profitable marketing campaign, you must choose the right email marketing software.
