B2B NewsPet industry newsSalesforce unveils Einstein GPT

Salesforce unveils Einstein GPT


- Advertisment -spot_img

Today, Salesforce unveiled Einstein GPT, a generative AI tool that creates personalized content across every Salesforce cloud CRM. The announcement came during day one of the company’s TrailblazerDX’23 event.

The company also announced a partnership with OpenAI, out of which a ChatGPT app (currently in beta) is available for Slack. The partnership will also make other “out-of-the-box” integrations between Salesforce tools and ChatGPT.

Dig deeper: OpenAI unveils ChatGPT API at very low prices

Einstein GPT. Billed as the world’s first generative AI CRM technology, Einstein GPT matches Salesforce’s proprietary AI models with real-time data from Salesforce’s Data Cloud. Salesforce customers can then connect that data with OpenAI’s models or other generative AI models, and generate content within their Salesforce CRM.

Customer data in the CRM allows marketers to communicate with their customers, and from that, the generative AI can help create personalized messages. For instance, salespeople using the tool will be able to generate personalized email responses or create other personalized content in campaigns that can potentially drive up response rates.

Integrations. In addition to integrations in all of Salesforce’s clouds, as well as Slack, Einstein GPT will also integrate in Tableau and MuleSoft, Salesforce CEO Marc Benioff said in a statement.

“The world is experiencing one of the most profound technological shifts with the rise of real-time technologies and generative AI,” said Benioff. “This comes at a pivotal moment as every company is focused on connecting with their customers in more intelligent, automated and personalized ways.”

Marketing and sales capabilities. Here are all the Einstein GPT tools Salesforce announced:

  • Einstein GPT for Sales. Auto-generate sales tasks like composing emails, scheduling meetings, and preparing for the next interaction.
  • Einstein GPT for Service. Generate knowledge articles from past case notes. Auto-generate personalized agent chat replies to increase customer satisfaction through personalized and expedited service interactions.
  • Einstein GPT for Marketing. Generate personalized content to engage customers and prospects across email, mobile, web, and advertising.
  • Einstein GPT for Salesforce’s Slack app. Deliver AI-powered customer insights in Slack like smart summaries of sales opportunities and surface end users actions like updating knowledge articles.
  • Einstein GPT for Developer.: Improve developer productivity with Salesforce Research’s proprietary Large Language Model by using an AI chat assistant to generate code and ask questions for languages like Apex.

Generative AI Fund. Salesforce Ventures also announced a new $250 million generative AI fund, the aim of which is to develop the AI ecosystem and bolster development around responsible generative AI.

Why we care. So far, this has been the year of generative AI. For years, Salesforce has been developing its Einstein AI capabilities. Now, that intelligence is given more pointed chat and content generation functions through its integrations with OpenAI’s Chat GPT.

Of course, AI in marketing has other flavors of functionality. For instance, Petco uses Einstein to generate product and experience recommendations to customers. They also keep a human close by to review many of the personalized templates the AI comes up with.

Get MarTech! Daily. Free. In your inbox.

Source link


Please enter your comment!
Please enter your name here

Latest news


“由衷期待双方以此次推介会为契机,持续深化经济、科技、教育、文化、体育等各领域沟通交流,努力打造更多标志性合作成果。”12日-14日,2024“港澳·绍兴周”在香港启幕,绍兴市委书记温暖率市代表团赴香 Source link


30岁裸辞去蓝带学厨艺,毕业后仅仅用了2年的时间就一举成为百万粉丝的美食博主。这一次我们邀请到了美食博主徐人宇Vincent,以及蓝带国际大中华区董事总经理、澳大利亚蓝带学员商凌燕女士、蓝带巴黎学员侯 Source link


伴随着奥运会资格系列赛·上海的临近,城市体育节撒网预热期的推广活动日益火热。4月以来,不同主题的运动项目进入商圈、学校,让更多人体验到这些城市运动项目的乐趣。近日,“极限宝贝bmx初体验骑进校园”系列活动亮相上海市黄浦区 Source link


伴随着奥运会资格系列赛·上海的临近,城市体育节撒网预热期的推广活动日益火热。4月以来,不同主题的运动项目进入商圈、学校,让更多人体验到这些城市运动项目的乐趣。4月30日上午,“极限宝贝bmx初体验骑进校园”系列活动亮相上 Source link
- Advertisement -spot_imgspot_img


上海海洋大学的历史可上溯至1912年成立的江苏省立水产学校。2006年,位于杨浦区军工路的上海海洋大学前身——上海水产大学,积极响应上海市教委号召,成功组织了“阳光体育大联赛”。宣传、动员过程中,学校 Source link

「贵州日报·教育」聚势赋能 提质扩容——贵州财经大..

2023年11月21日贵州日报16版(点击图片,阅读全文)全省高等教育高质量发展大会对当前和今后一个时期全省高等教育工作作出部署,描绘了新时代贵州高等教育发展的新蓝图,干货满满、令人鼓舞、催人奋进。风 Source link

Must read

Lady Gaga and Cardi B Meet at the Grammys

What was expected of her was the same thing...

Jennifer Aniston’s Ex Justin Theroux Wishes Her Happy Birthday on Instagram

What was expected of her was the same thing...
- Advertisement -spot_imgspot_img

You might also likeRELATED
Recommended to you