B2B NewsPet industry newsFTC warns tech companies about over-hyping AI claims

FTC warns tech companies about over-hyping AI claims

-

- Advertisment -spot_img


As artificial intelligence hype spins ever higher, the FTC is warning tech companies against making unsubstantiated claims about AI.

“We’ve already warned businesses to avoid using automated tools that have biased or discriminatory impacts,” Michael Atleson, an attorney in the division of advertising practices, wrote in a post on the commission’s blog. “But the fact is that some products with AI claims might not even work as advertised in the first place. … Marketers should know that — for FTC enforcement purposes — false or unsubstantiated claims about a product’s efficacy are our bread and butter.”

The feeding frenzy for all things AI-related began at the end of November when OpenAI launched ChatGPT. Within a week more than a million people had signed up for the service. By the end of February that number was at 100,000,000. This was spurred, in part, by Microsoft announcing it would be adding ChatGPT to most of its products. Even Google’s bungled announcement for Bard, its own AI-powered chatbot, hasn’t cooled things down.

“[Artificial intelligence is] an ambiguous term with many possible definitions,” Atleson wrote in the amusing and sometimes literary post. “But one thing is for sure: it’s a marketing term. Right now it’s a hot one. And at the FTC, one thing we know about hot marketing terms is that some advertisers won’t be able to stop themselves from overusing and abusing them.”

Dig deeper: How AI can help your marketing right now

The post lays out four of the criteria the FTC will use for examining claims:

  • Are you exaggerating what your AI product can do?
  • Are you promising that your AI product does something better than a non-AI product?
  • Are you aware of the risks?
  • Does the product actually use AI at all? 

To the last point, Atleson directly warns companies the FTC will examine more than marketing materials in its investigations. It will use in-house technologists to “look under the hood and analyze other materials to see if what’s inside matches up with your claims.”

The warning comes as the FTC is increasing its focus on high tech companies. Earlier this month the agency launched an office of technology and plans to more than double the number of technologists it has on staff.

Why we care. We’ve received an incredible number of press releases about AI in the past month. Some were about integrations already in place and some about future plans to do so. A few of the latter did read as though these plans were very recent, but that doesn’t mean they won’t happen. (Hat tip to the company with the honesty to say a new capability was “AI like.”)

Having the FTC examine these claims is a great help to martech buyers. People buying a new platform frequently do so because it can help them in areas where they have little or no expertise. They have their hands full assessing the platform’s claims and capabilities. Hopefully, they now don’t have to worry if that expensive new solution really does use AI. 


Get MarTech! Daily. Free. In your inbox.




Source link

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest news

“研学热”:一场“旅游+教育”的神奇化学反应

东南网8月26日报道(本网记者郑琦/文)日前,福建省文化和旅游厅评选出福建中青国际旅行社有限公司、福建智行研学教育科技有限公司等23家“优秀研学旅游服务机构”。省文旅厅将通过发挥优秀机构的典型示范效应 Source link

18个项目260亿!绍兴城市推介会走进港澳

“由衷期待双方以此次推介会为契机,持续深化经济、科技、教育、文化、体育等各领域沟通交流,努力打造更多标志性合作成果。”12日-14日,2024“港澳·绍兴周”在香港启幕,绍兴市委书记温暖率市代表团赴香 Source link

这种“教育”竟能做出撩动人心的美食?

30岁裸辞去蓝带学厨艺,毕业后仅仅用了2年的时间就一举成为百万粉丝的美食博主。这一次我们邀请到了美食博主徐人宇Vincent,以及蓝带国际大中华区董事总经理、澳大利亚蓝带学员商凌燕女士、蓝带巴黎学员侯 Source link

撒网预热进行时,小轮车推广进校园

伴随着奥运会资格系列赛·上海的临近,城市体育节撒网预热期的推广活动日益火热。4月以来,不同主题的运动项目进入商圈、学校,让更多人体验到这些城市运动项目的乐趣。近日,“极限宝贝bmx初体验骑进校园”系列活动亮相上海市黄浦区 Source link
- Advertisement -spot_imgspot_img

撒网预热进行时,小轮车推广进校园

伴随着奥运会资格系列赛·上海的临近,城市体育节撒网预热期的推广活动日益火热。4月以来,不同主题的运动项目进入商圈、学校,让更多人体验到这些城市运动项目的乐趣。4月30日上午,“极限宝贝bmx初体验骑进校园”系列活动亮相上 Source link

话说杨浦丨“赛艇女孩”,你在哪里?

上海海洋大学的历史可上溯至1912年成立的江苏省立水产学校。2006年,位于杨浦区军工路的上海海洋大学前身——上海水产大学,积极响应上海市教委号召,成功组织了“阳光体育大联赛”。宣传、动员过程中,学校 Source link

Must read

Offset Shares a Video of Cardi B Giving Birth to Baby Kulture

What was expected of her was the same thing...

Lady Gaga and Cardi B Meet at the Grammys

What was expected of her was the same thing...
- Advertisement -spot_imgspot_img

You might also likeRELATED
Recommended to you