For marketing to succeed today, it must resonate deeply with actual human beings. If people are passionate about what you create, then Google, LinkedIn, Facebook, YouTube and TikTok will also embrace it.
But to create passion for your marketing, you must set aside the notion that B2B means “Boring to Boring.” You must give yourself and your team permission to find the edge, tell bigger stories and break through the sea of sameness that envelops most B2B communications.
In this bold, hilarious presentation filled with powerful, real-world examples, Jay Baer will challenge you to find the courage to make the marketing you’ve always wanted to… and that your prospects and customers now demand.
