B2B NewsPet industry newsHow UTM Links help track your marketing

How UTM Links help track your marketing [with GA4 update]


- Advertisment -spot_img

Those of you who have switched over to the new version of Google Analytics – GA4 – congrats! I hope you are enjoying the new experience. For those marketers who are procrastinating about the GA4 switch – join the club! I’m right there with you. I am excited about the newer Google Analytics and its use cases for B2B companies. There is quite a bit to learn about how GA4 is different from Universal Analytics (or UA, the version of Google Analytics we know and love). I recommend this quick post to start learning.

One of the significant changes in GA4 is the shift away from pageviews as the primary measure of traffic or general user behavior. Google Analytics is pretty much entirely built on a cookie-based data model. And since the world is moving away from that, they are changing how marketers can leverage web data to get insights about their marketing programs and user behavior. GA4 users will be responsible for creating more customized “events” to measure their web or app traffic.

Pageviews will still live in GA4 as an “event” tracked by default. Cookies will become less reliable over time, as will the marketing data associated with them (like the traffic going to your demo page).

Does this mean the end for UTM codes? No. In fact, Google has added three more UTM parameters to the marketer’s toolkit:

  1. Source Platform
  2. Creative Format
  3. Marketing Tactic

This shows Google’s commitment to the UTM system. Performance-minded marketers will continue to use UTMs in GA4 to ensure their marketing campaigns are measured accurately.

Read more about the new parameters here!

Source link


Please enter your comment!
Please enter your name here

Latest news

「贵州日报·教育」聚势赋能 提质扩容——贵州财经大..

2023年11月21日贵州日报16版(点击图片,阅读全文)全省高等教育高质量发展大会对当前和今后一个时期全省高等教育工作作出部署,描绘了新时代贵州高等教育发展的新蓝图,干货满满、令人鼓舞、催人奋进。风 Source link


来源:新华社新华社台北11月6日电(记者刘斐石龙洪)台湾“历史教育新三自运动协会”6日在台北举行记者会,批评民进党当局为达成不可能实现的“去中国化”政治目的,进行不负责任的“去古文化”教育,牺牲学子们 Source link


8月13至16日,受中交疏浚邀约,来自云南怒江崇仁完小的19名师生代表来到上海,参加为期四天的“中交助梦?看世界”暑期访沪交流活动。崇仁完小坐落于海拔2000多米的横断山区。该校师生总共327人,学校 Source link

Bronchitis in Dogs: Signs, Causes, & Treatment (Vet Answer)

The information is current and up-to-date in accordance with the latest veterinarian research. Learn more » In dogs,...
- Advertisement -spot_imgspot_img

Symptoms, Diagnosis and Treatment – Dogster

Astra, the 6-year-old Cocker Spaniel exhibited several vague clinical signs like not eating every few days and occasional...

Ark Naturals Voluntarily Recalls Brushless Toothpaste Value Packs

Ark Naturals voluntarily recalls three of their “Brushless Toothpaste Value Pack” products after learning that one of their...

Must read

Lady Gaga and Cardi B Meet at the Grammys

What was expected of her was the same thing...

Jennifer Aniston’s Ex Justin Theroux Wishes Her Happy Birthday on Instagram

What was expected of her was the same thing...
- Advertisement -spot_imgspot_img

You might also likeRELATED
Recommended to you