What’s the biggest priority in sales and one of its top challenges? According to Hubspot, the answer is generating leads. They keep businesses steady during times of turmoil, enable companies to evolve, and most importantly, grow.
The challenge to get a steady flow of leads is understandable: The competition is high, the resources are endless, and prospecting is not easy at all. However, we must do it to thrive.
That’s why most companies that take care of their sales pipeline put some parts of resolving this with sales prospecting tools. Most are oriented toward making the prospecting process more automated, seamless, and fun. To save you the trouble of searching through hundreds of apps and websites, we’ve compiled a list of the thirty most valuable tools for your sales efforts.
Top 30 Sales Prospecting Tools
Sales prospecting is a complex process: You have to find the leads, compile the contact data together, and then segment and prepare it for outreach. Before reaching out to prospects, you need to double-check emails and contact info, create content, and sync all of the data into your customer relationship platform (CRM).
Simultaneously, you also take care of your marketing and keep your finger on the pulse of the inbound leads that may be coming to your website. Then you call, email, message on social media, qualify, and set a meeting or two. That’s a bit too much to ask from one tool.
That’s why we’ve constructed this list of sales prospecting tools to help your sales and marketing teams with each of these tasks to save time for the actual prospecting.
1. CIENCE GO Data
Pricing: By request
Free Trial: Available
CRM Integration: Available
Browser Extension: Not available
CIENCE GO Data is a sales intelligence prospecting database that gives you access to the 300 million real-time validated, clean, and enriched lead records. While most data or lead providers usually give you a list of names that will lose their value over time due to data decay, GO Data constantly updates to always stay on point.
This lead prospecting tool is specifically designed to adapt to your needs no matter what industry you come from or what customers you want to pursue. It sorts the leads by any category (seniority level, title, state, keyword, revenue, etc.) and doesn’t have a pay-per-record system.
It offers accurate sales data (no outdated phone numbers or emails) to minimize possible mistakes and maximize your chances of starting a conversation with your ideal customer. 
2. AeroLeads
Pricing: $49 to $499 per month
Free Trial: Available
CRM Integration: Available
Browser Extension: Available
AeroLeads is a B2B sales prospecting tool that works as a Google extension and provides you with a database of leads and an array of functions. You can browse through leads using filters of your choice, validate records in real time, verify emails, and integrate all the new finds with your own data in a CRM of your choice.
3. Salesfully
Pricing: $29 per month
Free Trial: Available
CRM Integration: Not available
Browser Extension: Available
Salesfully is a subscription-based lead generation platform that offers search and download of unlimited sales leads at a flat monthly rate. The idea is that this tool provides you with a database with an extensive set of data points for each contact and allows you to build your own lists based on your goals and target audience. It is simple, yet quite effective, especially for small businesses.
4. LinkedIn Sales Navigator
Pricing: $79.99 to $125 per user per month
Free Trial: Available
CRM Integration: Available
Browser Extension: Available
Besides being a powerful social media platform, LinkedIn is a tool for lead building that most sales representatives use. With a Premium profile, you can find any prospect on the platform, track their activity, and reach out to them directly (through direct message or email).
5. Findthat.email
Pricing: $29 per month
Free Trial: Available
CRM Integration: Available
Browser Extension: Available
Findthat.email has everything in its name: It searches for emails with just a name and a company URL. It looks for prospects in social media, can gather emails in bulk, integrates with more than 500 apps, and offers email verification services. It also assigns a confidence score to every email provided so that you know your chances of smooth delivery.
6. Anymail Finder
Pricing: $49 to $149 per month
Free Trial: Available
CRM Integration: Not available
Browser Extension: Available
Although the principle of email search is the same with Anymail Finder (you need a name and domain), it only charges you for the email addresses that are verified and free from bounces. It has its own database and also allows you to search for emails in bulk, even 50,000, at a time.
7. Hunter
Pricing: By request
Free Trial: Available
CRM Integration: Available
Browser Extension: Available
Hunter is an email finder tool that works through domain search to help find people working at specific companies. You can use multiple filters to find and form your own lead lists, verify contacts, and see the source of the emails along with the discovery date.
8. Crystal Knows
Pricing: From $29 per month
Free Trial: Available
CRM Integration: Not available
Browser Extension: Available
Crystal Knows is a tool to qualify leads and get an insight into their personality and behavior. It analyzes in real time how the prospect thinks, what important character traits you have to keep in mind during outreach, and what pain points should be addressed in the sales pitch.
9. Mention
Pricing: $29 to $199 per month
Free Trial: Available
CRM Integration: Not available
Browser Extension: Not available
Mention is a B2B sales prospecting tool that allows you to track important prospect activity across multiple sources. It can be mentions of your brand on social media or web portals, news or trends, insights on competitors, or just important conversations happening across more than one billion sources daily.
10. Google Alerts
Pricing: Free
Free Trial: Available
CRM Integration: Not available
Browser Extension: Not available
Google Alerts is a free sales prospecting tool and one of the basics to try when you want to create alerts for certain domains, keywords, or niches. A simple interface will provide you with an email notification whenever there’s a mention of a set parameter. It is useful for prospecting since you can create an alert with the name of a prospect and use the information for outreach.
11. BuiltWith
Pricing: $295 per month
Free Trial: Available
CRM Integration: Available
Browser Extension: Available
BuiltWith is a tool that provides sales intelligence on web technology, internet usage analytics, advertising, hosting, CMS, and much more. It is perfect if you provide any of these services since it gives you an insight into what your prospects use right now. BuiltWith also offers market analysis, cyber risk auditing, report filtering, and API access.
12. Calendly
Pricing: From $8 per month
Free Trial: Available
CRM Integration: Available
Browser Extension: Available
Calendly is a sales prospecting platform that controls the number of prospecting touches and schedules emails, calls, and appointments. It allows you to show your calendar availability with others, adjust your schedule to the team’s needs, get reminders about follow-ups, and integrate it with any other software you use.
13. Doodle
Pricing: $6.95 per month
Free Trial: Available
CRM Integration: Available
Browser Extension: Not available
Doodle can coordinate scheduling between two and more people without an unnecessary load of back-and-forth emails. It sends timely notifications and also has the function of conducting polls. Besides setting sales appointments, it is also used for recruiting, board meetings, and education.
14. DialPad
Pricing: From $51 per month
Free Trial: Available
CRM Integration: Available
Browser Extension: Available
DialPad is a sales prospecting tool for video meetings, contact center services, and outbound outreach. It also offers a messaging platform, omnichannel customer engagement, and AI-powered virtual support agents. It transcripts and analyzes the calls, switches between different devices, and mutes (but records) the calls when you’re outside working hours.
15. Toky
Pricing: $25 per month
Free Trial: Available
CRM Integration: Available
Browser Extension: Available
A prospecting tool for sales, Toky is a cloud phone system that accepts calls from your website, CRM, phone, or Facebook, all in one place. It syncs every client interaction across various devices with the customer records so that you are always in the know of what is happening. It provides real-time data and an option to install a click-to-call button on your website.
16. Gong
Pricing: By request
Free Trial: Available
CRM Integration: Available
Browser Extension: Not available
Gong is a calling tool that records, analyzes, and evaluates every customer interaction to provide your team with the insights to close more deals. It makes a transcript of every call so that you don’t have to look long for certain info. Gong also provides revenue intelligence services like deal risks forecasting, team coaching, and strategic initiatives implementation.
17. Outreach
Pricing: By request
Free Trial: Available
CRM Integration: Available
Browser Extension: Not available
Outreach is an AI-powered prospecting tool that manages outreach activities including cold emailing. It offers automated sales engagement workflows to maximize sales teams’ productivity, guidance for calculating and saving at-risk deals, and execution intelligence to make better sales decisions.
18. Salesloft
Pricing: By request
Free Trial: Available
CRM Integration: Available
Browser Extension: Not available
Salesloft is one of the best sales prospecting tools that offers a full spectrum of outreach services: building and nurturing a sales pipeline, forecasting and closing deals, cold calling coaching, email automation, outreach, and storing every customer interaction in one platform. The benefit of such an outbound tool is the level of automation that allows the outreach to move forward without a sales rep on it every minute.
19. Hubspot
Pricing: By request
Free Trial: Available
CRM Integration: Available
Browser Extension: Not available
Hubspot is an all-in-one business prospecting tool that offers lead capturing, email automation, activity tracking, constructing of drip email sequences, list building, data segmentation, behavioral targeting, call recording, app integrations, and more to create an extensive multichannel prospecting strategy.
20. Yesware
Pricing: $15 per month
Free Trial: Available
CRM Integration: Available
Browser Extension: Not available
Yesware is a sales prospecting software compatible with Gmail, Office 365, and Outlook that is meant to make your email outreach faster and smarter. It offers elaborate templates, email tracking, multichannel campaign construction, attachment tracking, reporting, analytics, and multiple integrations.
21. CIENCE GO Digital
Pricing: By request
Free Trial: Available
CRM Integration: Available
Browser Extension: Available
CIENCE GO Digital is a demand-side platform (DSP) that delivers targeted, engagement messages to the audience on various platforms with the help of programmatic advertising. It offers precise targeting of millions of business users, filters for effective segmentation, choice of various ad types, audience activation, high personalization, multichannel campaign, analytics, and reporting.
Thanks to precise targeting, GO Digital presents the ads only to the prospects that fit your ICP. And if the criteria change, you can alter it even in the middle of the campaign.
22. Semrush
Pricing: From $120 per month
Free Trial: Available
CRM Integration: Not available
Browser Extension: Not available
This SEO tool is perfect for keyword research, on-page SEO, competitor analysis, content marketing, local SEO, rank tracking, link building, website monetization, and market analysis. Semrush is meant to grow organic traffic, help with content production and distribution, and keep your marketing efforts on point.
23. Grammarly
Pricing: $49 per month
Free Trial: Available
CRM Integration: Available
Browser Extension: Available
You can use Grammarly to check grammatical, semantic errors, and spelling in anything you write for your prospecting needs. The special thing about this tool is that it doesn’t only fix textbook errors—it uses the context to make suggestions for your writing. It can be used as an AI editor for your long-form content, social media posts, and cold emails.
24. Hootsuite
Pricing: $49 per month
Free Trial: Available
CRM Integration: Available
Browser Extension: Not available
Hootsuite is an all-in-one social media management platform that tracks activity across every platform you use. It allows you to curate content, manage and track posts, analyze data, and eavesdrop on the conversations happening in your niche. It offers analytics on your latest likes, comments, and shares. It is also easily integrated with major social media platforms like Twitter, Facebook, Pinterest, Instagram, and LinkedIn.
25. Canva
Pricing: $49 per month
Free Trial: Available
CRM Integration: Available
Browser Extension: Not available
Canva is a design production tool with simple templates and layouts meant to ease creation of simple visuals and infographics. Even with a free basic plan, you get a variety of templates, options, and a simple interface.
26. BuzzSumo
Pricing: $79 per month
Free Trial: Available
CRM Integration: Available
Browser Extension: Not available
This social media research tool assists in forming content strategies for any media channels. It works like this: You pick any topic or keyword of interest to you, and BuzzSumo can find the best-performing content in that category. It can also segment your audience and track influencers or your competitors.
27. CrazyEgg
Pricing: $29 per month
Free Trial: Available
CRM Integration: Not available
Browser Extension: Not available
CrazyEgg is a tracking tool that analyses website visits, performs UX/UI audits, analyzes customers’ behaviors, and even prepares websites for launch. By creating heat maps, it allows you to see the areas of your website that need improving. It also offers professional guidance and team access without any additional costs.
28. Google Analytics
Pricing: Free
Free Trial: Available
CRM Integration: Not available
Browser Extension: Not available
Being one of the Google tools, Google Analytics is free, easy to use, and perfect for measuring website traffic and your web pages’ performance. Because of machine learning, it can give you insights and showcase how they affect your business processes.
29. Snitcher
Pricing: From $39 per month
Free Trial: Available
CRM Integration: Not available
Browser Extension: Not available
This sales prospecting tool works as a plugin and integrates with Google Analytics to track your website visitors, where they found you, and what they are looking for. Snitcher spots buying signals and gets actionable insights on what is the best direction for your sales strategies.
30. CIENCE GO Show
Pricing: By request
Free Trial: Available
CRM Integration: Available
Browser Extension: Not available
CIENCE GO Show is a website visitor tracking software that helps identify anonymous visitors to your website. Besides pure identification in real-time, it filters out the bot and ISP traffic, allows you to segment the audience based on their behavioral or demographic characteristics, and easily integrates the leads in your prospecting efforts.
It is useful not only for prospecting but for marketing and advertising as well. GO Show also easily combines with any other CIENCE GO Data prospecting tools.
Get the Right Sales Prospecting Tools for the Future
Obviously, one app cannot solve all our sales problems, but some of those B2B prospecting tools, in combination with a team of sales professionals, can take your development to the next level. Our advice is, no matter how challenging sales may seem, be sure to automate processes, invest in a team, and look forward to your success.
