B2B NewsPet industry newsMarTech unicorn 2.0: top-notch professional and multitool...

MarTech unicorn 2.0: top-notch professional and multitool…

-

- Advertisment -spot_img


Marketing knowledge, martech stack literacy and business sense are all skills required from highly sought-after MarTech professionals (unicorns!). A top-notch MarTech expert is a T-shaped professional who knows different types of MarTech processes, strategies, and tools (MA, Analytics, Data Warehousing, CRM, Data Visualization tools, CMS), B2B and B2C business, marketing and customer understanding. That sounds like a lot of requirements for one individual. Right?

I agree. It is because we MarTech people have a lot on our plates nowadays: We are an essential link between the marketing, IT and sales teams. We need to understand each group and act on their behalf. We must speak each team’s language, know what they need and act as mediators and translators between departments. Individuals with all these required skills are hard to come by. Yet often, our role is undervalued.

 

MarTech unicorns drive change.

Currently, customer needs are shifting towards looking for partners who can contribute new creative ideas—ideas that can solve business needs and drive change. Many companies have already integrated some MarTech tools with ad operations; therefore, there’s less and less need for rote work, such as creating emails.

Some rote work is still required, but where we see the most potential is in implementing these MarTech unicorns in companies as members of existing teams. To drive change from within! They can provide a broader perspective on how to solve and change a wide variety of things.

What clients buy is our professional consulting. Therefore, we must guide them in the right direction, protect them from possibly making mistakes, as well as helping with internal politics. In other words, we can help the client’s marketing, IT and sales teams all drive in the same direction.

Many MarTech professionals seemingly hide behind technology and only do what is necessary. To some, this might seem like just “pushing buttons”. But since we do have a unique skill set that combines marketing, IT, operations, and sales, it’s time to take a look at ourselves in the mirror and share our ideas, as well as to take the time to explain what we do and why we do things the way we do them.

It’s easier for us to share our thoughts when we are part of a team with no communication barriers. This approach is the path to becoming a more valued team member and creating more value for all relevant stakeholders.

See Also: AI for B2B Marketers – Practical Use Cases

We solve modern problems with our soft skills.

What separates ‘unicorn 2.0’ from previous editions is our soft skills. Previously, we had been good at doing, not explaining. Today that is not enough—stakeholders want to hear our voices! Many companies have already noticed the unique and versatile skillsets of MarTech professionals and are asking us to provide them with innovative ways to solve modern problems.

Unicorn 2.0 has marketing and tech skills and the ability to communicate clearly to different stakeholders and bring ideas to light. For some reason, these soft skills seem rare amongst MarTech professionals, but I have very good news: it’s something we can develop!

MarTech unicorn 2.0s need to take more pride in their actions. So please, stop hiding behind technology and make your skills known.

Jaana Miettinen 300x300

About the author

Jaana Miettinen is the head of the MarTech team at Luxid, BBN Finland. She thinks that MarTech professionals and marketing operations are the unsung heroes of the marketing industry and is happy to “show off” her team’s achievements, skills, and the great results that MarTech generates whenever possible.





Source link

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest news

话说杨浦丨“赛艇女孩”,你在哪里?

上海海洋大学的历史可上溯至1912年成立的江苏省立水产学校。2006年,位于杨浦区军工路的上海海洋大学前身——上海水产大学,积极响应上海市教委号召,成功组织了“阳光体育大联赛”。宣传、动员过程中,学校 Source link

「贵州日报·教育」聚势赋能 提质扩容——贵州财经大..

2023年11月21日贵州日报16版(点击图片,阅读全文)全省高等教育高质量发展大会对当前和今后一个时期全省高等教育工作作出部署,描绘了新时代贵州高等教育发展的新蓝图,干货满满、令人鼓舞、催人奋进。风 Source link

台湾教育界人士批评民进党当局“去古文化”乱象

来源:新华社新华社台北11月6日电(记者刘斐石龙洪)台湾“历史教育新三自运动协会”6日在台北举行记者会,批评民进党当局为达成不可能实现的“去中国化”政治目的,进行不负责任的“去古文化”教育,牺牲学子们 Source link

走出大山看世界!云南怒江崇仁完小师生团完成沪上游学..

8月13至16日,受中交疏浚邀约,来自云南怒江崇仁完小的19名师生代表来到上海,参加为期四天的“中交助梦?看世界”暑期访沪交流活动。崇仁完小坐落于海拔2000多米的横断山区。该校师生总共327人,学校 Source link
- Advertisement -spot_imgspot_img

Bronchitis in Dogs: Signs, Causes, & Treatment (Vet Answer)

The information is current and up-to-date in accordance with the latest veterinarian research. Learn more » In dogs,...

Symptoms, Diagnosis and Treatment – Dogster

Astra, the 6-year-old Cocker Spaniel exhibited several vague clinical signs like not eating every few days and occasional...

Must read

Lady Gaga and Cardi B Meet at the Grammys

What was expected of her was the same thing...

Jennifer Aniston’s Ex Justin Theroux Wishes Her Happy Birthday on Instagram

What was expected of her was the same thing...
- Advertisement -spot_imgspot_img

You might also likeRELATED
Recommended to you