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Guide to eCommerce Automation, Its Benefits, Strategies & Examples


eCommerce Automation Addresses Common Challenges

automation addresses challenges

  • Challenge 1: Your sales, marketing, CRM, ERP, and fulfillment systems are disconnected.

When data is duplicated across multiple systems or is difficult to locate it creates a high risk of customers receiving inaccurate inventory levels, untraceable orders, or wrong shipping data.

With the help of integrations, data transfer between systems is automated, keeping your data consistent and up-to-date.

  • Challenge 2: Your staff is saddled with manual tasks and processes that require multiple steps to complete.

Most eCommerce sales reps only spend half of their time interacting with customers. It’s a poor use of customer-facing employee time to shuffle paperwork and perform manual data entry.

When you streamline business processes, you free up time, money, and human capital that you can reallocate to more critical aspects of your business.

  • Challenge 3: You lack relevant data for informed decision-making

As your eCommerce business grows, more and more finance, operations, inventory, and customer data are generated.With the right eCommerce automations, more data doesn’t harm your business, it makes you a more effective decision-maker.

When you have the right data and that data is accurate, you can create contextual, relevant reports. This empowers your eCommerce staff to stay on top of customer expectations, offer personalized content, and make the right business decisions.

  • Challenge 4: You want to improve the customer experience with more control, personalization, and a self-serve business model.

Customers seek transparency into order status, want access to order history, and the freedom to change their orders. At the same time, they don’t want to answer unnecessary questions, respond to extra commands, or complete added steps.

Automating customer interactions during the ordering step using self-service frees up company resources. It also leads to a better understanding of the customer, improves customer satisfaction, and increases sales.



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