The news is out, we have been shortlisted in the B2B Marketing Awards 2022!
Every year, our team pull together to create amazing and detailed submissions for the B2B Marketing Awards. Having been recognised in previous years for campaigns with British Gas, M&S Corporate Gifts, Castrol and more, the awards are a chance for us to celebrate our team’s amazing work and earn extra recognition in the UK agency space…
This year, we are thrilled to be recognised in the shortlist across 4 incredible categories:
- Best use of ABM: “Rethink the speed of change”, Avanade
- Best use of customer insight: “Supercharge your success”, Arden University
- Best demand or lead generation campaign: “Recognise the Extraordinary”, M&S Corporate Gifts
- Best corporate decision-maker targeted campaign: “Supercharge your success”, Arden University
We can’t wait to celebrate all things B2B marketing at the awards ceremony in November, along with the judges, everyone involved in the awards programme and of course, our awesome team and clients!
At Really B2B, we don’t set out to achieve awards. Instead, we focus on creating the best multi-channel campaigns and results that we can for our clients. While silverware and trophies may not be our main driver, you can bet your bottom dollar that we love receiving them so we can’t wait to hopefully add to our trophy cabinet come November.
You can find a brief description of our shortlisted campaigns below…
Rethink the speed of change – Avanade
Leading provider of digital, cloud and advisory services, Avanade, identified a need for digital transformation within the UK water industry. These companies are regulated by Ofwat and face financial penalties or lucrative funding based on their performance against industry KPIs, and have growing pressure to update systems and work more innovatively.
Avanade needed to learn everything there was to know about these companies, so they could create a targeted and relevant marketing campaign to show the UK water industry how much they could benefit from using Avanade’s services…
Avanade recruited the help of Really B2B to conduct an in-depth 3-month research project on 11 target accounts. We used these account and stakeholder insights to develop a creative big idea, messaging plan and campaign content to target the audience with a highly personalised multi-touch campaign. To date, the campaign has generated 3 SQLs with the target accounts and a further 5 MQLs.
Supercharge your success – Arden University
Arden University already had several B2B clients, but they were looking to reshape their corporate client portfolio to attract higher volume household brands – to support their business objective of generating a 500% increase in corporate learners on degree apprenticeship programmes by 2025. To achieve this, Arden University needed two solutions: a comprehensive analysis of the corporate market and key challenges faced by HR/L&D professionals, and an engaging, multi-touch marketing campaign to position themselves as the expert partner of choice for employee learning and apprenticeships.
We worked with Arden University to deliver a multi-channel lead generation campaign to their largely untapped corporate audience. Combining interactive digital content, blogs, LinkedIn sponsored activity, plain-text and HTML emails, we achieved 117% against MQL target and 192% ROI.
Recognise the Extraordinary – M&S Corporate Gifts
M&S Corporate Gifts’ busiest time of the year was fast approaching. Having already worked on several Christmas campaigns with Really B2B, M&S had confidence in our abilities to deliver over and above what they needed.
Organisations had faced a challenging 18 months, so it was vital we created a campaign theme that inspired prospects to recognise and reward their extraordinary employees and customers. We combined our deep understanding of the M&S product and target audience with our creative expertise to develop the campaign theme: Recognise the Extraordinary.
Targeting HR/Employee Benefits and Sales/Customer Success decision-makers, we combined personalised email, telemarketing, content, and intent data to generate new enquiries for corporate gifting, as well as repeat orders from existing customers of M&S. The 4-month campaign generated 3,557% ROI for M&S Corporate Gifts.
If you’d like more information on how we achieved success in any of these campaigns, or how we could support you in exceeding your current and future objectives, please reach out to the team on [email protected].
