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The Future of B2B Experiences #2: Tejal Patel, Cisco

The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop...

How to Protect Your Corporate Accounts

There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating...

What Is Intent-Based Marketing and How Does It Work?

“How can you tell when your B2B prospects are ready to buy?” That question has puzzled B2B marketers for decades. Thankfully, intent-based marketing...

How data will change marketing in the new year

Data is at the center of what marketers do, and this will be a prime focus for marketers in 2023. Changes like Google’s...

How to Improve your Employee Experience From the Ground Up

We’ve all been there, stuck in a job where management treats you like a number, not a person. It’s a soul-sucking feeling that...

Why feedback gets worse in a recession and how to handle it

If the stakes feel impossibly high right now, it’s because they are. When times get tough, every marketing move is scrutinized to within...

What’s Your Word for 2023? [Rose-Colored Glasses]

Happy new year. It’s that time. You dust off the journals neglected in the end-of-the-year rush. You locate the gym membership card and wonder...

2023 Toyota Prius Teaser Photos Revealed

The 2023 Toyota Prius will feature a new powertrain and sleeker design, as well as improved fuel efficiency. While the current Prius gets...

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