B2B NewsPet industry newsDecentralized lead generation: A game changer!

Decentralized lead generation: A game changer!

-

- Advertisment -spot_img


Decentralized Lead Generation: Decentralization is the way of the future, it provides more privacy and data security.  Leads are like fuel for businesses, and they play an essential role in the sales industry. 

Today’s growing dissatisfaction with the digital marketing ad space is largely fueled by the industry’s high-volume, low-quality campaigns. The duopoly of Google and  Facebook over the digital advertising market has resulted in a multibillion-dollar market cap. More than 95 percent of the leads purchased go unused despite their unprecedented market growth. Because of the low conversion rates and high costs of online advertising campaigns, businesses can try out a new, decentralized method of acquiring leads. 

Decentralization has several advantages for leads, and all of those advantages address the pain points of the network’s personas. Lead buyers, for example, require trust and transparency when purchasing leads in order to ensure that they are buying high-quality leads in real-time. These purchasers will have a clear seller history. Buyers can also rest assured that they have purchased exclusive rights to contact a lead and that the network will not be biased toward a specific buyer or seller due to decentralization and transparency. Buyers will simply buy leads from their peers who are looking to sell high-quality, real-time leads. 

Sellers benefit from the decentralized platform as well because they know that the network will give no other seller special treatment. Sellers will also have a better chance of selling their leads because they will provide complete information about the lead based on their qualification and verification efforts. This provides sellers with the best opportunity to sell their unused leads and recoup some of their lost money. 

The network will benefit the leads more than any other stakeholder. Because leads can only be entered into the network with their consent Furthermore, exclusivity protects leads from being inundated with calls and emails from a variety of different buyers,  removing the unpleasant spam effects of too many contact attempts. The complete qualification also increases the likelihood of a lead finding a good match for their needs. 

Overall, decentralization offers the best solution for buyers, sellers, and leads looking for the right match in their respective transactions. 

As shown below, there are numerous advantages of decentralized lead generation. 

Blockchain technology for Decentralized lead generation

A blockchain is a decentralized database that is shared among computer network nodes. A blockchain acts as a database, storing information in a digital format. 

Blockchain technology makes use of a decentralized platform. The benefit of blockchain technology is that it ensures the fidelity and security of a data record while also generating trust.  

Artificial intelligence 

It plays a huge role in decentralized lead generation. AI analyses the target audience and makes recommendations for changes to increase customer flow in order to recommend various promotions and special offers to boost sales. 

Real-time fresh data 

Traditional lead generation companies sell the same data to multiple clients, the data  accuracy and data security are lost, which creates difficulty, where a B2B company  buying the leads is unaware of related information,  

A decentralized network helps clients to purchase real-time fresh leads, enabling businesses to have a good conversion rate. 

Transparency – Decentralized lead generation

In today’s industry, transparency is a major concern. As a result, organizations have attempted to implement additional rules and regulations in order to increase transparency. However, one factor that prevents any system from being completely transparent is centralization. 

A business can use a decentralized network that eliminates central authority while increasing system transparency. 

Data security 

Leads are assets for any business. Blockchain technology in the decentralized network provides advanced security, so leads will stay under the ownership of the original business until a transaction is completed; this security will be crucial as people will be importing their valuable assets into the network.

Data ownership 

By implementing decentralized technology, Every lead that enters the sales funnel is securely encrypted, clients have complete data ownership. Data is securely exchanged and cannot be tampered with or downloaded by anyone other than the client, who retains full control over his leads. 

Cost-effective 

It isn’t easy to imagine a profitable business without automation of the work process. A  decentralized network is less expensive than other centralized lead generation companies

Wrapping up Decentralized lead generation

Decentralization lead generation is a game-changer, as it eliminates a centralized system of lead generation where they sell the same data to multiple clients. According to Hubspot, the average conversion rate for Google Adwords across all industries is  27%. Unfortunately, these low conversion rates result in low satisfaction with their conversion rates, as leads from such lists are completely cold and have shown no interest. This means that over 95% of the money spent by businesses on acquiring new leads is squandered. 

Decentralization solves this problem by allowing businesses to buy qualified and fresh leads in real-time. They will also have a high conversion rate since fresh leads represent the actual value of their business.



Source link

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest news

话说杨浦丨“赛艇女孩”,你在哪里?

上海海洋大学的历史可上溯至1912年成立的江苏省立水产学校。2006年,位于杨浦区军工路的上海海洋大学前身——上海水产大学,积极响应上海市教委号召,成功组织了“阳光体育大联赛”。宣传、动员过程中,学校 Source link

「贵州日报·教育」聚势赋能 提质扩容——贵州财经大..

2023年11月21日贵州日报16版(点击图片,阅读全文)全省高等教育高质量发展大会对当前和今后一个时期全省高等教育工作作出部署,描绘了新时代贵州高等教育发展的新蓝图,干货满满、令人鼓舞、催人奋进。风 Source link

台湾教育界人士批评民进党当局“去古文化”乱象

来源:新华社新华社台北11月6日电(记者刘斐石龙洪)台湾“历史教育新三自运动协会”6日在台北举行记者会,批评民进党当局为达成不可能实现的“去中国化”政治目的,进行不负责任的“去古文化”教育,牺牲学子们 Source link

走出大山看世界!云南怒江崇仁完小师生团完成沪上游学..

8月13至16日,受中交疏浚邀约,来自云南怒江崇仁完小的19名师生代表来到上海,参加为期四天的“中交助梦?看世界”暑期访沪交流活动。崇仁完小坐落于海拔2000多米的横断山区。该校师生总共327人,学校 Source link
- Advertisement -spot_imgspot_img

Bronchitis in Dogs: Signs, Causes, & Treatment (Vet Answer)

The information is current and up-to-date in accordance with the latest veterinarian research. Learn more » In dogs,...

Symptoms, Diagnosis and Treatment – Dogster

Astra, the 6-year-old Cocker Spaniel exhibited several vague clinical signs like not eating every few days and occasional...

Must read

Lady Gaga and Cardi B Meet at the Grammys

What was expected of her was the same thing...

Jennifer Aniston’s Ex Justin Theroux Wishes Her Happy Birthday on Instagram

What was expected of her was the same thing...
- Advertisement -spot_imgspot_img

You might also likeRELATED
Recommended to you