B2B NewsPet industry newsA Practical Guide to Delivering Exceptional CX

A Practical Guide to Delivering Exceptional CX


- Advertisment -spot_img

The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top.

Subscribe today for your dose of exclusive insights from the B2B market experts.


B2B Insights Podcast: A Practical Guide to Delivering Exceptional B2B CX

In this one-off special of the B2B Insights Podcast, B2B International’s Head of Growth, Nick Hague, welcomes his father, Paul Hague, to discuss the launch of the second edition of their book “B2B Customer Experience: A Practical Guide to Delivering Exceptional CX”.

Paul is a serial entrepreneur having set up two market research companies over 5 decades (one of which being B2B International!). Over that time, he’s managed more than 3,000 market research projects and has been a strategy consultant to a number of Fortune 500 companies. Now retired, his focus is writing and has numerous books to his name include Market Research In Practice, The Business Models Handbook, and B2B Customer Experience of which Nick co-authored with him and the second edition is launched globally in May of this year.

Key discussion points include:

  • The importance of customer experience for B2B companies
  • Where B2B companies get CX wrong and where they get it right
  • The six pillars essential to delivering great customer experience
  • What readers can expect from the second edition of B2B Customer Experience
  • Why technology is fundamental to delivering world class CX in today’s world
  • The biggest challenge companies face with their CX programs…

…plus lots more! Listen to the podcast episode in full below.


listen to the B2B Insights Podcast on iTuneslisten to the B2B Insights Podcast on Spotify



The second edition of “B2B Customer Experience: A Practical Guide to Delivering Exceptional CX” is coming out on May 3rd in the UK/EMEA, and May 30th in the US. You can use the code B2BCX20 to get 20% off when purchasing through Kogan Page.



Source link


Please enter your comment!
Please enter your name here

Latest news

Bronchitis in Dogs: Signs, Causes, & Treatment (Vet Answer)

The information is current and up-to-date in accordance with the latest veterinarian research. Learn more » In dogs,...

Symptoms, Diagnosis and Treatment – Dogster

Astra, the 6-year-old Cocker Spaniel exhibited several vague clinical signs like not eating every few days and occasional...

Ark Naturals Voluntarily Recalls Brushless Toothpaste Value Packs

Ark Naturals voluntarily recalls three of their “Brushless Toothpaste Value Pack” products after learning that one of their...

Why Aren’t Your Leads Converting?

Hint: It’s Not Because You Forgot...
- Advertisement -spot_imgspot_img

Will AI Kill Your Website?

Will AI Kill Your Website? This website uses cookies to improve your experience. We'll assume you're ok with this,...

Can Marketing Content Trigger a B2B Buying Process?

Most B2B marketers recognize that their toughest competitor isn't usually a company offering an alternative product or service,...

Must read

Jennifer Aniston’s Ex Justin Theroux Wishes Her Happy Birthday on Instagram

What was expected of her was the same thing...

Offset Shares a Video of Cardi B Giving Birth to Baby Kulture

What was expected of her was the same thing...
- Advertisement -spot_imgspot_img

You might also likeRELATED
Recommended to you

Warning: Invalid argument supplied for foreach() in /www/wwwroot/b2b/wp-content/themes/Newspaper-child/footer.php on line 40