B2B NewsPet industry newsA Practical Guide to Delivering Exceptional CX

A Practical Guide to Delivering Exceptional CX


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B2B Insights Podcast: A Practical Guide to Delivering Exceptional B2B CX

In this one-off special of the B2B Insights Podcast, B2B International’s Head of Growth, Nick Hague, welcomes his father, Paul Hague, to discuss the launch of the second edition of their book “B2B Customer Experience: A Practical Guide to Delivering Exceptional CX”.

Paul is a serial entrepreneur having set up two market research companies over 5 decades (one of which being B2B International!). Over that time, he’s managed more than 3,000 market research projects and has been a strategy consultant to a number of Fortune 500 companies. Now retired, his focus is writing and has numerous books to his name include Market Research In Practice, The Business Models Handbook, and B2B Customer Experience of which Nick co-authored with him and the second edition is launched globally in May of this year.

Key discussion points include:

  • The importance of customer experience for B2B companies
  • Where B2B companies get CX wrong and where they get it right
  • The six pillars essential to delivering great customer experience
  • What readers can expect from the second edition of B2B Customer Experience
  • Why technology is fundamental to delivering world class CX in today’s world
  • The biggest challenge companies face with their CX programs…

…plus lots more! Listen to the podcast episode in full below.


listen to the B2B Insights Podcast on iTuneslisten to the B2B Insights Podcast on Spotify



The second edition of “B2B Customer Experience: A Practical Guide to Delivering Exceptional CX” is coming out on May 3rd in the UK/EMEA, and May 30th in the US. You can use the code B2BCX20 to get 20% off when purchasing through Kogan Page.



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