Although brand awareness was important, ease of use for LeisureGrow’s customers was also vital. With all six websites feeding from the same data source, end users have access to LeisureGrow’s entire cross-brand catalogue, regardless of the URL they’re logged in to.
When LeisureGrow came to us with their ambitious digital outcome brief, they were already a customer. Having used our ecommerce platform, InterSell, to power their Petface trade website. And having used our order taking app, PixSell, for LeisureGrow as a whole.