When developing an online store, social media engagement is an important metric to consider. While most people want to grow their audience, they frequently fail to increase their social media engagement. When you interact with your social media followers, you can convert them from fans to customers. The time you spend developing relationships with your audience can result in more sales, increased customer loyalty, and more positive reviews. In this blog, you’ll learn how to get more engagement on your social media
What is social media engagement?
The measurement of social media engagement is the number of comments, likes, and shares.
Of course, you want to increase your followers, but the most important metric of social media success is an engaged audience, not just a large one. As a business, you should strive for quality rather than quantity.
Every social platform needs activity and engagement to create a positive brand experience and meaningful relationships with new and potential future customers.
12 Ways to get more engagement on your social media post
While you could cross your fingers and hope that your followers will start talking to each other on their own, chances are they will need some encouragement.
Fortunately, there are several tricks of the trade that can help you increase engagement and get this virtual party started.
First Analyze your engagement
It’s difficult to track your progress if you don’t know where you started. Put on your data scientist hat (it suits you well) and jot down your current number of followers, the average number of comments and shares per post, or whatever numbers are important to you.
Then make sure to keep track of engagement regularly so you can spot spikes or dips in engagement that can reveal valuable information about what’s working (or, more importantly, what isn’t).
Respond to all comment
You must be social to increase social media engagement. Customers allow you to communicate with them when they send you a message or leave a comment on a post. You should respond to each customer, whether they leave a positive or negative message. You can express gratitude for positive messages and offer a solution to those that are negative. You wouldn’t respond to a post if someone tags a friend because they aren’t directly engaging with you.
Dive Below The Surface in Your Captions
Although not every caption needs to be a storytelling moment, consider your social media captions as a way for your followers to learn more about you or your brand.
Longer, more thoughtful captions have been shown in studies to be a great way to connect with your followers and foster a higher level of engagement.
Followers who are more likely to read your longer captions are also more likely to respond to your caption with a comment.
Again, this does not have to be done in every post, but a nice, occasional storytelling moment can be a great asset in the long run for increasing your social media engagement.
Post Several Times a Day
You’ll need to post on your social media pages regularly to increase engagement. You can build an engaged audience by posting 2-3 times per day on each platform. If you post too frequently, you may irritate your audience, resulting in unfollowers. You should also post at the most advantageous times.
Go Above and Beyond in Your Interactions
Brands such as Netflix dominate social media engagement by interacting with their customers. They’ll frequently make fun of them. For example, on their Canada Day post, all of their fan responses included Canadian references, such as the word eh. Each customer’s response was unique. As a result, avoid using canned responses with your customers. You will increase social media engagement if you consistently provide a fun and enjoyable customer experience on your pages.
Organize a Weekly Twitter Chat
Hosting weekly Twitter chats is another way to increase social media engagement. You should create a hashtag for your chat and notify your audience about it. The weekly chats allow you to interact with your customers in real-time. To encourage higher levels of social media engagement, many Twitter chats include giveaways for answering questions. If there are a large number of tweets using the hashtag during that period, the hashtag may trend.
Emojis should be used.
Using emoticons on social media can help you get more people to interact with you. Each emoticon has a different ability to increase engagement. A happy emoticon can increase interaction by 25%, while a sad emoticon can increase engagement by 138 percent. Likes, comments, and shares increase for those who use emoticons in their
social media posts.
Share Relevant Content with Your Audience
Who are your clients? What are their passions? What kinds of articles do they like to read? What methods do they use to consume information? Would they rather see videos, read blog posts, or see images? Concentrate on producing content that your customers will enjoy. To see which types of content get the most engagement, you’ll probably need to experiment with different types of content. Create more video content if you notice that videos perform well on your fan pages.
Authenticity is important.
On social media, people can easily spot a fake. If you try to be someone you aren’t, your audience will be turned off and look for someone else to watch.
Being yourself, having your personality, and not being afraid to be open and vulnerable are all qualities that will attract a lot of love and appreciation from your audience.
Repost viral content
You can repost content that has already gone viral on your social media pages if you want to take advantage of the low-hanging fruit and profit from the success of other people’s content. It’s been shown to increase engagement, so why not put it to work for you? The real challenge is finding viral content, which Postplanner can assist you with.
Hire a social media manager
It takes a lot of time and effort to increase social media engagement. If you don’t have time to put these tips into practice, consider outsourcing your social media marketing. Give this article’s PDF to your social media manager to get them started on your campaign.
Make Use of New Features When They Roll Out
While keeping up with every social media update can be difficult, platforms typically reward users who use the most recent features. Now is a great time to start experimenting with Instagram Reels on Instagram.
Instagram Reels is a video-based app similar to TikTok in that it allows users to record up to 15-second video clips set to music.
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To summarise
These are the most effective methods for increasing your social media engagement. Concentrate on making consistent, high-quality posts and sharing information that will draw the right people to your accounts. To stay on top of your target audience’s mind, stay on your toes, adapt to updates, rock some trends, and keep interacting with them.
