B2B NewsPet industry newsB2B Trade Shows - tips on how to measure...

B2B Trade Shows – tips on how to measure trade show ROI


- Advertisment -spot_img

According to Display Wizard, a staggering 50% of trade show exhibitors don’t measure their ROI. Trade shows are expensive; exhibiting with a small, low-key, stand will cost you approximately £15k in total. If you’re not measuring your return on investment, how will you know if that’s money well spent?

If done properly, exhibiting at B2B trade shows is treated like any other marketing exercise. Objectives are clearly identified, the execution is planned and the outcomes are tracked and measured; meaning your ROI is a known fact.

Goals like ‘brand awareness’ and ‘relationship management’ are unquantifiable. If you can’t track and measure your results, it’s impossible to know your ROI. This is a scenario likely to have most management accountants crying over their spreadsheets.

Although there’s little doubt the immeasurable has worth, relying on unquantifiable objectives could leave you flagging behind your competitors, who may well be in the 50% who are measuring their trade show ROI.

So, how can you ensure your trade show exhibits are worth the money?

Source link


Please enter your comment!
Please enter your name here

Latest news

「贵州日报·教育」聚势赋能 提质扩容——贵州财经大..

2023年11月21日贵州日报16版(点击图片,阅读全文)全省高等教育高质量发展大会对当前和今后一个时期全省高等教育工作作出部署,描绘了新时代贵州高等教育发展的新蓝图,干货满满、令人鼓舞、催人奋进。风 Source link


来源:新华社新华社台北11月6日电(记者刘斐石龙洪)台湾“历史教育新三自运动协会”6日在台北举行记者会,批评民进党当局为达成不可能实现的“去中国化”政治目的,进行不负责任的“去古文化”教育,牺牲学子们 Source link


8月13至16日,受中交疏浚邀约,来自云南怒江崇仁完小的19名师生代表来到上海,参加为期四天的“中交助梦?看世界”暑期访沪交流活动。崇仁完小坐落于海拔2000多米的横断山区。该校师生总共327人,学校 Source link

Bronchitis in Dogs: Signs, Causes, & Treatment (Vet Answer)

The information is current and up-to-date in accordance with the latest veterinarian research. Learn more » In dogs,...
- Advertisement -spot_imgspot_img

Symptoms, Diagnosis and Treatment – Dogster

Astra, the 6-year-old Cocker Spaniel exhibited several vague clinical signs like not eating every few days and occasional...

Ark Naturals Voluntarily Recalls Brushless Toothpaste Value Packs

Ark Naturals voluntarily recalls three of their “Brushless Toothpaste Value Pack” products after learning that one of their...

Must read

Lady Gaga and Cardi B Meet at the Grammys

What was expected of her was the same thing...

Jennifer Aniston’s Ex Justin Theroux Wishes Her Happy Birthday on Instagram

What was expected of her was the same thing...
- Advertisement -spot_imgspot_img

You might also likeRELATED
Recommended to you