B2B NewsPet industry newsBramble Foods moves from Blue Alligator to PixSell sales...

Bramble Foods moves from Blue Alligator to PixSell sales rep app


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Once the team at Bramble Foods had decided on PixSell, it had to deliver. Although there were problems PixSell needed to fix – i.e., limited data capacity – Bramble didn’t want to depart too far from how they were already managing their field sales.

Fundamentally the two apps are the same. You take an order on an iPad, you press a button, it talks to your accounting system and it shows your catalogue. PixSell did all that, but then on top it could give us the sales history we needed, and proper pricing.

Previously, Bramble’s sales reps had been working on list price only, rather than customer specific pricing. This meant additional manual admin at Head Office, and confusion for customers. Orders would have to be manually re-keyed with the correct customer pricing. This could also cause issues around free carriage. A customer could place an order with a rep and believe they were entitled to free carriage. Only to find they had not reached the required threshold once the correct pricing had been applied.

These issues have now been resolved with PixSell’s ability to accommodate customer-specific pricing, discounts and carriage rules.

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